SUMMARY:
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POSITION INFO:
Overview:
The Regional Visual Merchandiser plays a key role in driving the brand’s in-store identity. This individual conceptualizes, implements, and maintains visually striking displays that reflect the customer profile, seasonal trends, and strategic product priorities. You will collaborate closely with Operations, Buying, and Marketing to ensure consistent brand execution across stores, while coaching store teams to uphold world-class merchandising standards.
Minimum Requirements:
- Grade 12 / Matric
- Post-matric qualification in Fashion, Retail, Marketing, or a related field (advantageous)
- Minimum 5 years' experience in Clothing Retail Visual Merchandising
- Proven experience managing multiple stores or regions
- Clothing retail experience is essential
- A valid Code 8 driver’s licence
- Ability and willingness to travel across multiple regions
Key Purpose of the Role:
- Create visually impactful merchandise displays that elevate product appeal and support sales performance
- Ensure store layouts and focal points align with category performance, customer behavior, and seasonal direction
- Work collaboratively with store teams to ensure a consistent and high-quality presentation standard across all stores, and across the business
- Adhere to timelines and directives from Head Office for display rollouts, marketing campaigns, and promotional changes
Key Accountabilities
1. Fixtures, Layouts & Store Flow:
- Design store plans that support customer movement and maximize product exposure
- Ensure fixtures and rails align precisely with the floor plan and retail standards
- Apply creative use of lighting to enhance product focus areas
- Identify and maintain primary, secondary, and tertiary product locations to ensure freshness and relevance
- Maintain up-to-date fixture inventories and coordinate sourcing of props, signage, and merchandising tools
2. Housekeeping Standards:
- Ensure all merchandising fixtures, rails, shelves, windows, and mirrors are clean and in good repair
- Maintain correct use of hangers and ensure sales floors remain tidy and obstacle-free
- Uphold high standards for stockroom organization, model presentation, and visual elements
3. Product Merchandising:
- Maintain and update the Merchandising Manual and ensure store teams understand its principles
- Implement merchandising strategies aligned with space utilization metrics, stock volumes, and seasonal demands
- Execute window changes and VM directives from Head Office
- Create engaging focal displays using trend intelligence, cultural insights, and customer behavior patterns
- Support stores in preparing for promotions and product launches
- Oversee stock presentation quality—including steaming, product sequencing, and garment finishes
- Assist with stock-related activities such as inventory checks, IBTs, markdowns, and replenishment processes
4. Marketing Materials & Signage:
- Ensure timely rollout of marketing materials according to the Marketing Calendar
- Maintain accuracy and condition of all signage, display elements, and directional communication in stores
- Propose creative promotional ideas that support traffic growth and sales uplift
- Train teams to correctly apply and house marketing materials
5. Communication, Reporting & Training:
Buying & Marketing Coordination
- Attend weekly alignment meetings with Buying and Marketing to understand upcoming plans/products and how to execute them in stores
Operations & Store Communication
- Conduct store visits professionally, outlining objectives with Store Managers
- Compile detailed visit reports and share insights with Area Managers and the Operations Manager
- Provide visual merchandising guidance to stores via memos and merchandising packs
Staff Training
- Train and develop store teams in VM principles, product knowledge, and presentation skills
- Identify and mentor high-potential staff to take on merchandising responsibilities
Customer Feedback
- Gather customer insights through surveys and in-store observation, reporting trends to Head Office
Logistics Coordination
- Understand warehouse dispatch processes for promotional materials and follow up when necessary
