Retail Marketing Specialist

SUMMARY:
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POSITION INFO:

Duties & Responsibilities Role

(Note that this is not a full job description but only a list of the main functions)

• Responsible for conceptualising retail marketing ideas, making evaluative judgements and developing creative concepts for the Company.
• Tailoring shopper marketing campaigns according to insights from consumers.
• Overseeing beginning to end multi-channel shopper marketing campaigns.
• Developing point of sale for use in store Project management of various marketing campaigns.
• Delivering activation plans that span the entire shopper journey.
• Tracking and reporting results of various in store marketing campaigns.
• Responsible for newspaper and radio advertising for retail branches
• Upholding the companies brand identity all the time.
• Assist branches with in- store advertising signage, posters, labels, pamphlets
• Assist Marketing Team with all aspects of the loyalty programme
• Assist Marketing Team with all promotions and sales at retail divisions
• Special promotions implementation, display, activation – taking to the next level in store
• Must be able to physically put together exciting displays.
• Manage a range of social media platforms and engage in feedback to customers
• Analyse, prepare and present reports on social media and website efforts and results as well as providing community insights and trend analyses to the team
• Update of retail website for new and discontinued products
• In store execution of competitions and promotions, eg. Rewards, supplier competitions.
• Public Relations & Customer Service
• Manage customer database and newsletters, Website and Digital in store media
• Produce the design and production for product graphics, web logos, new social media graphics and banners, static and rich banner ads, email campaigns and email templates
• Monitoring of website KPIs
• General marketing record keeping and administration

KEY EXPERIENCE

• Marketing and Graphic Design related qualification
• Minimum 3 years working experience in retail marketing preferably with a corporate company
• Proficient in the use of Google Analytics, AdSense, Facebook Business Manager, Mailchimp and social media management tools
• Understanding of search engine optimisation
• Thorough grasp of Google AdWords
• Must have participated in email marketing campaigns and interpreted and analysed the results of the campaign
• Have an understanding of website admin and be able interpret key trends using analytical tools
•  Proficiency in design and Photoshop is required
• Must demonstrate excellent proficiency with words and pay attention to grammar and spelling details
• Above average MS Office computer skills
• Experience relating to visualization tools is advantageous