SEO Specialist

SUMMARY:
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POSITION INFO:

Technical SEO and Optimisation Directors

• Analyse and review websites for search engine optimisation.
• Develop content incorporating keywords and phrases to increase traffic.
• Conduct testing on design, layout, and advertising techniques.
• Possess in-depth knowledge of keyword research, SEO copywriting, and search engine behaviours.
• Modify server-side code (HTML, Java, and other as required).
• Offer advisory to the development department on technical rollout and strategy.
• Attend relevant onsite client training events and meetings.

Client Relations and Reporting

• Prepare and deliver effective client presentations to stakeholders at all levels.
• Deliver weekly, monthly, and quarterly status and results presentations.
• Evaluate content quality and manage external content resources.
• Identify new opportunities within existing accounts.
• Work closely with clients to identify needs and consult on best practices.

Strategic Planning and Analysis

• Develop content to increase website traffic.
• Conduct testing to optimise website performance.
• Possess in-depth knowledge of keyword research, SEO copywriting, and search engine behaviours.
• Identify new opportunities within existing accounts.
• Offer advisory to the development department on technical rollout and strategy.