SOCIAL MEDIA SPECIALIST

SUMMARY:
Social Media Specialist with 2-4 years'' experience. This role is instrumental in shaping 4Racing''s brand voice, growing the audience and driving engagement through creative story stelling and copywriting.

POSITION INFO:

KEY PERFORMANCE AREAS:

Content Creation and Campaign Development

Community Engagement

Strategic Planning and Analytics

Brand Alignment

PRINCIPAL RESPONSIBILITIES:

• Develops and executes creative, compelling and platform-tailored social media content (e.g. Facebook, Instagram, X, TikTok, YouTube, Threads, Snapchat, Pinterest)
• Conceptualises and produces / briefs multimedia content
• Writes punchy, on-brand copy for social posts, blogs, newsletters, landing pages, banners and push notifications
• Collaborates with internal teams and external agencies to maintain a consistent visual identity across all touchpoints
• Conducts competitor analysis and identifies trends to stay ahead of the market
• Develops and runs relevant high-impact competitions
• Manages day-to-day postings, community engagements and moderations across all platforms (in collaboration with Customer Support)
• Responds promptly to comments, questions and direct messages (DM’s)
• Escalates relevant queries to Customer Support
• Builds and maintains relationships with influencers and local sports communitiesCreates and manages monthly content calendars in alignment with promotions, product launches and seasonal events
• Collaborates with designers, paid media teams and brand managers to integrate social activity into broader marketing campaigns
• Conducts competitor analysis and stays updated on social, iGaming and sports betting trends
• Aligns all content with 4Racing’s tone of voice, brand identity and compliance standards
• Tests new content formats and emerging platforms proactively to improve reach and engagement
• Captures live content at events or coordinates ad-hoc content shoots as needed

QUALIFICATIONS, EDUCATION AND KNOWLEDGE:

• Bachelor’s degree (NQF Level 7) in Marketing / Communications / Journalism / related field
• 2 – 4 years’ experience in a dedicated social media / digital marketing role
• Previous experience in the iGaming / sports betting / entertainment industry
• Must be in possession of a strong copywriting portfolio with demonstrated digital content creation
• Familiarity with Meta Business Suite, X, Google Analytics, TikTok Ads Manager, and other scheduling/reporting tools.
• Understanding of paid social media formats and campaign planning
• Storytelling and copywriting capabilities
• Keen eye for design, detail and platform-specific aesthetics
• Strong understanding of social media trends particularly in sports and gaming
• Communication
• Interpersonal
• Problem solving
• Planning and organising
• Time management

BEHAVIOURAL COMPENTENCIES:

• Team player
• Integrity
• Respect
• Professional
• Logical
• Reliability
• Adaptable
• Proactive