Sales Consultant – Fire Sprinkler Installation Company

SUMMARY:
Sales Consultant – Fire Sprinkler Installation Company
Johannesburg

Job Purpose
The Sales Consultant will be responsible for generating new business opportunities and maintaining existing client relationships within the fire protection industry. The successful candidate will promote and sell fire sprinkler installation solutions, fire protection systems, maintenance contracts, and related services to commercial, industrial, retail, and construction clients.
The role requires a strong sales-driven individual with technical understanding, excellent communication skills, and the ability to manage the full sales process from lead generation through to project handover.

POSITION INFO:
Key Responsibilities
Business Development

• Identify and develop new business opportunities within the fire protection and construction industries.
• Generate leads through networking, cold calling, referrals, and industry engagement.
• Build and maintain relationships with contractors, consultants, developers, engineers, and facility managers.
• Promote the company’s fire sprinkler installation and fire protection services.

• Meet with prospective clients to assess project requirements and provide suitable solutions.
• Prepare and present quotations, proposals, and service offerings.
• Follow up on quotations and negotiate contracts and pricing where required.
• Manage the sales pipeline and ensure sales targets are achieved.
• Maintain strong customer relationships and provide ongoing client support.

• Conduct site visits and gather project information for estimating and design purposes.
• Work closely with estimators, project managers, and design teams to ensure accurate project costing and scope alignment.
• Assist clients with technical information regarding sprinkler systems, hydrants, hose reels, pumps, and fire protection solutions.
• Ensure smooth handover of secured projects to the Projects Department.

• Maintain accurate sales records, client databases, and activity reports.
• Prepare weekly and monthly sales reports for management.
• Monitor market trends, competitor activity, and industry developments.
• Ensure all sales documentation is completed accurately and submitted on time.

• Ensure high levels of professionalism and customer satisfaction.
• Address client queries and resolve issues promptly.
• Build long-term relationships to encourage repeat business and referrals.

• Grade 12 / Matric.
• Relevant qualification in Sales, Business Management, Marketing, or similar advantageous.
• Minimum 3–5 years’ sales experience within the fire protection, construction, engineering, or related industry.
• Proven track record in technical or solution-based sales.
• Strong understanding of fire sprinkler systems and fire protection services advantageous.
• Proficient in Microsoft Office.
• Valid driver’s license and own reliable vehicle.
• Willingness to travel for client meetings and site visits.

• Existing network within the construction or fire protection industry advantageous.
• Experience with tendering and project-based sales.
• Knowledge of SANS fire protection standards advantageous.

• Strong sales and negotiation skills.
• Excellent communication and interpersonal abilities.
• Strong business development and networking capabilities.
• Self-motivated and target-driven.
• Good technical understanding and problem-solving skills.
• Ability to work independently and manage multiple clients/projects.
• Strong organisational and administrative skills.

• Achievement of monthly and annual sales targets.
• New business development and client acquisition.
• Client retention and customer satisfaction.
• Quotation conversion rate.
• Accuracy and timeliness of sales reporting.
• Growth of the company’s market presence.

• Combination of office-based and field-based work.
• Frequent travel to client sites, construction sites, and meetings.
• Fast-paced environment requiring strong relationship management and multitasking abilities.