Sales Consultant Wholesale

SUMMARY:
Sales Consultant 
Wholesale Sales
JHB

JOB PURPOSE / OBJECTIVES

POSITION INFO:

MAIN DUTIES / RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO)

Account Management & Business Development

• Manage, grow, and retain a portfolio of wholesale accounts within the inland region to maximize sales and market penetration.
• Identify, pursue, and secure new business opportunities by actively prospecting and expanding footprint within the wholesale channel.
• Conduct strategic account planning to ensure long-term growth, increased product adoption, and sustained customer loyalty.

Sales Execution & Revenue Growth

• Achieve and exceed monthly, quarterly, and annual sales targets through effective pipeline management and solution-based selling.
• Present and position product solutions in a way that addresses customer needs and drives purchasing decisions.
• Leverage strong product knowledge to recommend tailored lighting and electrical solutions, ensuring optimal product mix and margin growth.

Customer Engagement & Relationship Building

• Build strong, trusted relationships with key decision-makers, influencers, and stakeholders within each account.
• Conduct regular customer visits, business reviews, and feedback sessions to strengthen partnerships and identify growth opportunities.
• Provide exceptional customer service and follow-through to ensure customer satisfaction and repeat business.

Market Insights & Competitor Intelligence

• Monitor market trends, competitor activity, and customer shifts to identify risks and opportunities within the wholesale channel.
• Provide feedback to internal teams regarding customer insights, market needs, and product performance to support business strategy and product development.

Operational & Administrative Excellence

• Maintain accurate, up-to-date records of sales activities, forecasts, and account information using CRM tools.
• Ensure all pricing, quotations, product proposals, and agreements comply with company policies and deliver commercial value.
• Collaborate with internal departments, including Marketing, Product Management, Logistics, and Internal Sales to ensure seamless order execution and service delivery.

Promotions & Product Activation

• Promote new products, campaigns, and promotions to drive visibility and accelerate product movement within allocated accounts.
• Support customer training sessions, product demonstrations, and trade events to enhance product knowledge and brand presence.

JOB / EDUCATIONAL / QUALIFICATION REQUIREMENTS

• Matric
• Valid driver’s licence and own vehicle
• Minimum of 5 years’ sales experience, specifically in wholesale (experience in a related industry is advantageous)
• Strong MS Excel and numerical skills

• Willingness to travel, including overnight travel during weekdays when required
• Availability to work overtime, including every second Saturday or as required for customer events

SKILLS & PERSONAL ATTRIBUTES

• Strong people management skills
• Excellent relationship-building ability
• Effective planning and organisational skills
• Basic financial acumen
• Strong communication skills
• Negotiation skills