Sales Manager

SUMMARY:
A well-established 4* Hotel in Plettenberg Bay is seeking an energetic and experienced Sales Manager to drive revenue growth and strengthen trade relationships.
 
With a current business mix of approximately 40% Tour Operator Group Business and 30% OTA I FIT bookings, the hotel is entering an exciting phase of growth following recent renovations.
 
We are now focused on expanding high-quality tour operator partnerships and growing FIT travel agent business, while maintaining strong occupancy and yield.
 
This role is ideal for a proactive hospitality sales professional who enjoys building relationships, travelling to meet clients, and representing a premium product.

POSITION INFO:
Duties:

Trade & Tour Operator Sales:

Maintain and grow relationships with local and international Tour Operators and Travel Agents
Proactively target higher-end group series and tour operator business aligned with the hotel's upgraded positioning
Conduct regular sales calls, presentations and trade visits
Represent the hotel at trade shows, workshops and industry events
Host site inspections, fam trips and educational visits

FIT & Travel Agent Business Development:

Expand the hotel’s FIT travel agent network
Build strong relationships with retail travel agents and boutique travel planners
Promote seasonal offers, packages and promotions to the trade
Identify new distribution opportunities in key international markets

Revenue & Strategy:

Work closely with the General Manager on sales strategy and revenue targets
Monitor production from tour operators, travel agents and OTA channels
Ensure optimal rate positioning across key distribution channels
Assist with contracting, rate negotiations and seasonal offers

Sales Administration & Reporting:

Maintain accurate CRM and trade databases
Track and report on sales activity and production
Prepare monthly sales reports and performance analysis
Coordinate with reservations and marketing teams to support campaigns and promotions

Requirements:

Minimum 3–5 years sales experience in hospitality or tourism
Strong understanding of tour operators, travel agents and OTA distribution channels
Proven track record in hotel sales or tourism business development
Energetic, proactive and results-driven
Well-presented and confident in professional environments
Comfortable delivering sales presentations to groups
Willing and able to travel for sales calls and trade events
Fluent in English and Afrikaans
Dutch or German will be advantageous
Own reliable vehicle and valid driver’s license
Strong relationship-building and negotiation skills
Excellent communication and organizational abilities

On Offer:

Competitive salary R25,000 – R30,000 per month
Commission-based incentives
A dynamic hospitality environment with strong growth potential