Sales and Marketing Associate

SUMMARY:
Are you passionate about driving growth through impactful sales and strategic marketing?
 
Our client based in Cape Town requires a dynamic Sales and Marketing Associate to spearhead the promotion of specialised engineering courses tailored for the public sector.
In this role, you’ll collaborate with professionals in engineering, architecture, warehousing, distribution, and construction to identify training needs, craft compelling value propositions, and deliver solutions that empower industry leaders.
 
You’ll be at the forefront of bridging innovative education with essential public sector services and combining your sales expertise with an eye for marketing trends. If you thrive in building relationships, influencing decision-makers, and turning challenges into opportunities, this is the role for you!

POSITION INFO:
REQUIREMENTS

• Matric, Bachelor’s degree in Business Administration with a major in sales / marketing or relevant field. A postgraduate qualification would be advantageous.
• Successful work experience as a sales and marketing associate, marketing assistant, or similar position with at least 3 years’ experience preferably within sales of educational products.
• Strong working knowledge of marketing and sales industry, including digital tools, CRMS and techniques
• Significant experience with SEO/SEM campaigns
• Excellent computer skills, including Microsoft Office suite, web analytics, and Google AdWords
• Exceptional communication, email and presentation skills
• This is an on-site role

• Use a data base of leads to help pre-qualify clients
• Use both standard e-mail, cold calls and tailored outreach e-mails to present the value of the courses to various professional entities- be it professional bodies, small to medium scale AECFM firm and larger engineering, mining and construction firms
• Based on nature of professional bodies – design a plan to present courses to their members or affiliates
• Once clients are at the final stage - present pre- designed terms per client preference or relationship type with the assistance of and support of the local senior management staff
• On board clients using systems showing how to book courses and manage their client accounts based on type of client – (agent, wholesale, etc)
• Conduct market research and identify new opportunities through references to the handbook, trade fares, curated events and other online sources
• Gather and analyse consumer behaviour data (e.g. web traffic and rankings)
• Generate reports on marketing and sales metrics using data base that track client acquisition life cycles and communicating these to local senior management and trustees
• Contribute to collaborative efforts and organize promotional events
• Coordinate with the marketing design and content teams to generate digital and print advertising material
• Maintain and update impeccable records of marketing metrics and results of past campaigns
• Prepare and deliver regular sales forecasting reports
• Monitor and report competitors' marketing and sales activities