Search Engine Optimization (SEO) Specialist

KEY PERFORMANCE AREAS AND RESPONSIBILITIES

Key Performance Area

Performance Outputs

Responsibilities

• Execute tests٫ collect and analyze data and results٫ identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track٫ report٫ and analyze website analytics and PPC initiatives and campaigns
• Carefully manage budgets for campaigns٫ remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
• Optimize copy and landing pages for search engine marketing
• Continually perform keyword discovery٫ expansion٫ and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Conceptualize and execute link building strategy
• Develop optimization strategies that increase the company''s website search engine results rankings
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search result
• Determine measurable goals that demonstrate improvement in marketing efforts
• Ensure newly developed code meets SEO best practices by working with the development team
• Drive SEO in content creation and programming by collaborating with editorial and marketing teams
• Search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords.

Day-to-Day Duties

• Conduct page optimization for search engine marketing
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Collaborate with others within the marketing department to manage SEO strategy
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
• Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords

KNOWLEDGE, SKILLS AND ABILITY REQUIRED (COMPENTENCY)

COMPETENCY LIBRARY

Technical Competencies:

• Stakeholder engagement
• Bilingual
• Achieving personal work goals and objectives
• Adhering to principles and values
• Deciding and initiating action
• Delivering results and meeting customer expectations
• Ability to maintain a high level of accuracy in preparing and entering information and attention to detail;
• Record keeping skills;
• Strong customer service focus

Generic Competencies:

• Leadership
• Inter and Intrapersonal Skills
• Communication Skills – written + verbal
• Problem solving skills
• Accuracy + Attention to detail

• Time Management Skills
• Co-ordination Skills
• Team Working Skills

• Professionalism
• Honesty + Integrity
• Innovative
• Patience + empathetic

Values

• Passion
• Proactive
• Accountability and Ownership
• Change
• Teamwork
• Service Excellence

Minimum Requirements:

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google٫ Yahoo and Bing.
• A driver’s licence is essential
• Sound comprehension of performance marketing٫ conversion٫ and online customer acquisition
• In-depth experience with website analytics tools
• Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Continually current on latest trends and best practices in SEO and SEM
• BSc/Btech degree in a quantitative٫ test-driven field

Should you not receive a response within the next 2 weeks, please consider your application unsuccessful. Vacancies are advertised on should you wish to keep abreast with our active roles.

IMPORTANT NOTICE

By applying to this advert you hereby acknowledge that you have read and accept the following Protection of Personal Information ACT (POPIA) disclaimer:

I hereby consent for MWOS Recruitment to process my personal information as part of the recruitment process. Talented Recruitment shall take all reasonable measures to protect the personal information of applicants and for the purpose of this disclaimer “personal information” shall be defined as detailed in the Protection of Personal Information Act, Act 4 of 2013 (“POPIA”).