Head of Digital

SUMMARY:
Lead the digital strategy and social media growth for a premier South African rugby franchise as a hands-on social specialist.

POSITION INFO:

Head of Digital

Lead the digital strategy and social media growth for a premier South African rugby franchise as a hands-on social specialist.

Durban, Rugby Industry, R720 000 Annual Total Cost to Company.

About Our Client

The company is a premier rugby franchise based in Durban that represents KwaZulu-Natal in top-tier competitions like the Vodacom United Rugby Championship. They operate a Media House that manages a full digital ecosystem where social media is the priority channel and primary growth engine for the brand. The organization focuses on creating match-day experiences and building connections with fans through digital storytelling and real-time engagement.

The Role: Head of Digital

The Head of Digital exists to lead the strategy, tactics, execution, and leadership of all social channels as a social media specialist. The role contributes to the business by deciding what is posted and optimizing for algorithms and performance while leading a dedicated team to deliver elite-level content. The main focus areas include owning the social media strategy and providing secondary oversight for web and CRM to ensure narrative consistency across the digital voice.

Key Responsibilities

• Lead the social media strategy with 7+ years of experience in senior social media roles.

• Own the comprehensive social media strategy including content pillars and platform-specific approaches like TikTok virality.

• Drive social tactics and execution by making daily decisions on topic prioritization and posting schedules.

• Lead social content creation and optimization through ideation, A/B testing, and experimentation with new formats.

• Analyze and report on social performance data to refine tactics and identify trends linked to fan growth.

• Lead and mentor the social team through hands-on coaching and skill development.

• Act as the guardian of the digital story to ensure all content aligns with brand narrative and values.

• Provide secondary oversight for website strategy and CRM campaigns to support digital coherence.

About You

• 7+ years in senior social media roles such as Head of Social, Social Director, or Senior Strategist.

• Degree in Marketing, Digital Media, Communications, or equivalent proven experience.

• Deep track record in social strategy and execution across Instagram, TikTok, X, Facebook, and YouTube.

• Expertise in social tools and analytics such as Hootsuite, Sprout Social, Brandwatch, and Google Analytics.

• Analytical mindset balanced with an intuitive understanding of fan emotion and cultural relevance.

• Experience mentoring specialists and scaling output in fast-paced, high-pressure environments.

• Excellent communication skills for briefing design teams and presenting strategies to leadership.

• Familiarity with web and CRM platforms is a plus.