Senior Brand Manager

SUMMARY:
Job Title: Senior Brand Manager
Department: Marketing
Location: Durban Head Office, KwaZulu-Natal
Employment Type: Permanent
Closing Date: Until Filled

About Us

Stratogo is a professional recruitment and workforce solutions company specializing in sourcing and placing top talent across various industries.
Our client, a leading FMCG manufacturing company, is seeking an experienced Senior Brand Manager to lead the strategic development, growth, and positioning of key brands within its portfolio. This role is ideal for a commercially driven marketing professional with extensive FMCG brand management experience who is passionate about building market-leading brands, driving innovation, and delivering integrated marketing strategies.

Key Responsibilities

- Develop and execute long-term brand strategies aligned with business objectives and growth plans.
- Lead integrated marketing campaigns across ATL, BTL, Digital, PR, Social Media, and Experiential Marketing channels.
- Drive brand innovation by identifying market opportunities and leading new product development from concept to launch.
- Manage packaging development, product claims, and branding initiatives in collaboration with cross-functional teams.
- Own brand profitability, budgets, forecasting, pricing strategies, and return on investment.
- Oversee digital marketing strategies, social media platforms, influencer campaigns, and e-commerce initiatives.
- Analyse consumer insights, market trends, and competitor activity to identify growth opportunities and strengthen brand performance.
- Commission and interpret market research to support strategic business decisions.
- Build strong relationships with Sales, Supply Chain, Procurement, Finance, Legal, and external marketing agencies.
- Mentor and develop junior brand team members while fostering a high-performance marketing culture.
- Present brand performance, campaign results, and strategic recommendations to senior management.
- Lead Corporate Social Investment (CSI) initiatives that align with brand purpose and business objectives.
- Manage agency relationships and ensure creative execution aligns with brand standards.

Minimum Requirements

- Bachelor's Degree in Marketing, Business, or a related field.
- Honours or postgraduate qualification will be advantageous.
- Minimum 7–12 years' Brand Management experience within an FMCG environment.
- Minimum 3 years' experience in a Senior Brand Management or Leadership role.
- Proven experience managing successful brand strategies, marketing campaigns, and new product launches.
- Strong understanding of traditional and digital marketing.
- Experience managing brand budgets, profitability, and financial performance.
- Strong knowledge of consumer research methodologies and insight-driven marketing.
- Experience leading Corporate Social Investment (CSI) initiatives.
- Excellent stakeholder management, presentation, and project management skills.

Skills & Competencies

- Strong commercial and strategic thinking ability.
- Excellent leadership and people development skills.
- Outstanding communication and presentation skills.
- Highly analytical with strong consumer insight capabilities.
- Creative, innovative, and results-driven.
- Excellent project management and organisational skills.
- Strong negotiation and relationship management abilities.
- Ability to work under pressure while managing multiple projects simultaneously.
- Passion for building brands and driving business growth.

What is on Offer

- Competitive salary package.
- Opportunity to join a leading FMCG manufacturing organisation.
- Exposure to exciting brand development and innovation projects.
- Career growth and professional development opportunities.

How to Apply

Send your CV to: Tasmim.Cassim@stratogo.com
Subject Line: Senior Brand Manager – Personal Care
Please note: Only applicants with FMCG Brand Management experience will be considered.
Note: If you do not receive a response within three weeks of submitting your application, kindly consider your application unsuccessful.

POSITION INFO:
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