Senior Brand Manager

SUMMARY:
Location Lusaka, Zambia
Department Marketing
Reporting Line  Marketing Director, RoSSA

Purpose
Lead the in-market marketing agenda for Zambia. You will translate regional brand strategy into a distinctive, locally relevant market plan that strengthens brand and business performance, and you will own the market's end-to-end marketing strategy, execution, optimisation and Local Store Marketing (LSM).  As a senior influencer across regional and local leadership, operations, restaurant leadership and cross-functional teams, you will use consumer, commercial, cultural and competitive insight to align priorities, accelerate decisions and deliver high-quality marketing execution across the market.

Qualifications and Experience

• Must be a Zambian National
• Bachelor's degree in Marketing, Business Management or a related discipline; Honours or postgraduate qualification preferred
• Minimum 8 years of relevant marketing or brand-management experience, ideally including meaningful in-market ownership
• Demonstrated end-to-end ownership of strategy, integrated campaigns and commercial outcomes for a brand, category or market
• Experience across strategic planning, branding, advertising, promotions, pricing and value, product and innovation, media, insights, partnerships and performance analysis
• Strong LSM or retail marketing capability, with proven experience working alongside operations or sales teams in a multi-site consumer business and using location-level insight to drive action
• Proven experience leading agencies and complex cross-functional workstreams
• Sound financial discipline and experience managing campaign, media, activation and project budgets
• Zambia market experience is required; experience in dynamic, fast-evolving or other emerging consumer markets is strongly preferred
• FMCG, retail, service or QSR experience is highly regarded

• Strong influencing, stakeholder-management and facilitation skills, with the ability to align franchise, operations and regional teams without formal authority
• Performance-management discipline: KPI definition, measurement, optimisation and continuous learning
• High ownership and pace, with the resilience to deliver in an ambiguous environment
• A commercial, consumer-led mindset that turns insight into action

• This is a Lusaka-based role with frequent field time in restaurants and local trade areas within the country
• Regional travel may be required for planning, capability building and cross-market learning
• Flexibility is needed to support campaign launches, activations, market visits and business reviews
• There are no direct reports initially; the role leads through influence across agencies, Marketing, Operations and restaurant leadership
• The role may take on additional market responsibilities as the organisation evolves

POSITION INFO:
Senior Brand Manager: Zambia