Senior Brand Manager

SUMMARY:
Leading global brand. Responsible for the continuous development of the brand portfolio in line with overall company strategy. Define and achieve specific net sales and market share objectives through the development and execution of the annual marketing plan.

POSITION INFO:

Key Performance Areas

Market understanding and development

• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
• Input into the brand portfolio development and partner with the Global marketing Team 
• Develop a strong local pipeline to deliver on business objectives set by the Marketing Manager
• Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
• Contribution toward development of annual Consumer Marketing Plan

Communication development

• Co-create 360 launch activation campaigns and ensure smooth implementation
• Lead the Brand Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.

Brand Management

• Input into Consumer Annual marketing plan
• Developing the approved local pipeline & manage new product development & deployment.
• Offer recommendations on pricing and promotions
• Manage and lead the artwork development process and deliver on time.
• Manage cross category projects where applicable
• Responsible for demand forecast meeting to review annual volumes which feed into Sales &Operations Process
• Evaluate & propose marketing mix and evaluate media channels
• Communication development on approved brief, management of agencies & assist in getting approvals from key stakeholders. 
• Evaluate Brand performance, gather and interpret data & propose activities to rectify

Market Understanding

• Demonstrate Consumer understanding and develop relevant insights, concepts & product innovations/renovations relevant for the South African market
• Keeping abreast of R&D/NPD/Tech developments in their categories, category and competitor reviews.

Budget/Financial Management

• Managing allocated annual budgets
• Maximisation of return on investment by tracking Above the Line campaigns

Key Requirements

• Position reserved for EE candidates only
• Tertiary qualification (BCOM/BA/IMM).
• Marketing skills including ATL BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
• Minimum 8 years’ brand management experience in FMCG industry.

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