Senior Brand Marketing Manager

Recruiter:

Time Personnel

Job Ref:

CPT004044/Meg

Date posted:

Thursday, December 5, 2024

Location:

Johannesburg, South Africa

SUMMARY:

Do you have senior experience as a Marketing Manager overseeing brand portfolios developing and improving strategies and implementing brand plans?

Experience in FMCG within the alcohol / wine / spirits marketing sector essential!

Our International client requires your excellent relationship building skills coupled with strong emotional intelligence to manage a team of external Brand Executives to work hand in hand with the Head Office teams.

Excellent opportunity to drive commercial and brand equity analysing marketing results.

POSITION INFO:
REQUIREMENTS

Degree in business administration or Marketing
6 years’ experience in marketing analysis, brand building to the role of media, public relations, digital and trade marketing
Knowledge of the luxury / liquor industry (sales, marketing, business development)
Solid knowledge in financial & administrative processes
Exceptional Project planning skills
Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
Microsoft Excel, Outlook, Word and PowerPoint proficient
Entrepreneurial mindset
Meticulous attention to detail
Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends

DUTIES

Managing relationships between three divisions dealing with external Executive Brand Managers
Ensure long term brand strategy for the region’s most important market is developed, clear and aligned with multiple stakeholders
Work with Distributor team to establish next year’s brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
Press Release and social media content calendar reviews and pre-approval before final sign off
Provides local teams with the set of tools and executions to drive commercial and brand equity results
Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence
Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
Handling all platform queries: guidelines, artwork, issues, etc.
Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
Ensuring distributor presentations and reports meet company standards
Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit

Salary: R negotiable dependent on experience

Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.

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