Senior Brand Marketing Manager

SUMMARY:

POSITION INFO:
REQUIREMENTS

• Degree in business administration or Marketing
• 6 years’ experience in marketing analysis, brand building to the role of media, public relations, digital and trade marketing
• Knowledge of the luxury / liquor industry (sales, marketing, business development)
• Solid knowledge in financial & administrative processes
• Exceptional Project planning skills
• Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
• Microsoft Excel, Outlook, Word and PowerPoint proficient
• Entrepreneurial mindset
• Meticulous attention to detail
• Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends

• Managing relationships between three divisions dealing with external Executive Brand Managers
• Ensure long term brand strategy for the region’s most important market is developed, clear and aligned with multiple stakeholders
• Work with Distributor team to establish next year’s brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
• Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
• Press Release and social media content calendar reviews and pre-approval before final sign off
• Provides local teams with the set of tools and executions to drive commercial and brand equity results
• Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence
• Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
• Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
• With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
• Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
• Handling all platform queries: guidelines, artwork, issues, etc.
• Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
• Ensuring distributor presentations and reports meet company standards
• Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit