Senior CRM Manager

SUMMARY:
SENIOR CRM MANAGER - CAPE TOWN

POSITION INFO:
The main purpose of the role: The role incumbent is responsible for developing and executing our end-to-end CRM strategies to drive personalised customer communications and incentive programs across consumer and business segments, for project managing various lifecycle projects and campaigns, working closely with Brand, Data, and Design teams. Responsibilities: Responsible for developing and executing our end-to-end CRM strategies to drive personalised customer communications and incentive programs across consumer and business segments Project manage various lifecycle projects and campaigns, working closely with Brand, Data, and Design teams Lead our marketing automation strategy in line with transactional, promotional, and brand strategies Be the champion and expert in the use of the Braze CRM platform and its features. Manage the end-to-end creation and execution of email, push notification and WhatsApp marketing campaigns that deliver against business goals for assigned work flows Establish, report on, and improve KPIs for all campaigns\/communications. Own the operational dashboard creation for all CRM campaigns and communications against first-time customers and order KPI Act as a key partner to the business as the customer insights and CRM best practices expert Collaborate with data science, brand & performance marketing teams to understand consumer segmentation\/behaviour & identify consumer insights to leverage in lifecycle marketing Work closely with other businesses within the Group to drive joint campaigns and increase user engagement across the portfolio Work with our product, data science and brand teams to design and launch complex automated campaigns using Braze and other MarTech tools Create and document a formal optimisation program (A\/B. Multivariate, etc) for testing and iterating on CRM initiatives to drive highly converting CRM communications Partner with our product, operations, brand, and sales teams to ensure all CRM initiatives are aligned to our core brand proposition Requirements: Degree\/Diploma in Marketing, Business, Advertising or Communication 5+ years work experience, of which a minimum of 2 years should have been in a CRM management role Experience within e-commerce and\/or a digital company Strong analytical skills with the ability to draw meaningful insights from data across various platforms. Solid experience using enterprise CRM solutions (Braze preferred), i.e. Salesforce Marketing Cloud, SAP Marketing Cloud, Adobe Marketing Cloud, or similar CRM enterprise platforms. Understanding of Lifecycle\/1:1 marketing (personalisation) A proven record of achieving sales in CRM channels A proven track record of growing sales through CRM channels An appreciation and passion for memorable customer engagement A solid understanding of CRM across various touchpoints A keen interest in data and its ability to inform strategies and plans Outstanding numeric and analytical skills Experience using Braze or similar CRM marketing platforms. Experience in marketing and communication. An enthusiasm for, and an understanding of e-commerce. Exceptional English writing skills, with strong attention to detail. Tech-savvy with an inquisitive mind.