Senior Copywriter

As part of the Marketing team, a number of brands will be assigned to you

The Copywriter will be expected to continually develop his/her skills, expanding an obvious passion to play with words

Apart from being talented, you must be an organised & energetic individual who will thrive in a busy, highly pressured environment

You must retain a keen interest to learn as this is a very dynamic online industry that changes with the times

You will be tasked with generating stand-alone copy, or text to complement visual concepts created by the designer, or as instructed by your Manager, across many platforms, including:

• Updating Websites via CMS for the brands under your care
• Adapting to and be prepared to take on a new or existing brand when assigned to you
• Emails (all the various types)
• Social media
• SMS Copy
• Blogs
• Marketing materials
• Press and print advertising
• Press releases
• Game Reviews
• Casino Reviews
• Brochures
• Direct Mail Campaigns
• Email Campaigns
• Digital Promotions
• Copy for the Affiliate programme linked to your Casino Brands
• Copy for additional ventures as the Company expands
• Conceptualising themes as well as creating all copy necessary for a new brand

All copy should adhere to the objectives of the project, staying within the brief and being completely grammatically accurate.

This role will require that you:

• Familiarise yourself with your brand, target audience and competitor activities
• Take ownership of all marketing related to brands assigned to you;
• Interpret briefs and answer them to a very high standard, and transform brief into persuasive copy concepts;
• Develop creative strategies that are forward-thinking and in-line with current media trends;
• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them;
• Offer creative ideas and encourage others to share their ideas;
• Collaborate with other departments to ensure effective execution of promotion;
• Check all copy generated by team members and offer feedback when necessary;
• Simultaneously manage multiple projects, with the ability to switch from one to the other seamlessly;
• Meet deadlines and stay within budget constraints;
• Push clients towards fresh, exciting ideas;
• Have the ability to balance the tightrope of never losing sight of the objective plus ensuring excellent ROI;
• Present initial ideas to the marketing manager, some of which may be rejected or developed into workable concepts;
• Pay attention to detail;
• Conduct yourself with integrity and professionalism;
• Ability to work under pressure
• Skilled in writing clear, concise and grammatically correct copy
• Work well in a team
• Plan ahead or schedule priorities;
• Use feedback from colleagues to sharpen your writing skills and deliver finished pieces that attract and persuade.
• Generate ideas for campaigns, promotions, emails
• Actively participate in brainstorming sessions
• Oversee the production phase of all projects
• Possess good leadership, people and project management skills
• Highly self-motivated and well-organised
• Have an understanding of SEO concepts
• Proficient in Word, Outlook

Duties and responsibilities include:

• Creating interesting, relevant and engaging content for relevant platforms
• Writing copy for websites, and uploading via the CMS system
• Content for daily email communication and electronic newsletters
• Writing blog posts and updating social media
• Copy checking
• Strong writing skills; both long and short copy
• Identify with the brands assigned to you and conceptualise strategies to communicate their message to their target markets
• Be innovative on how best to employ the tools of the trade
• Do research & stay up to date with current trends and know what is happening on a local and global level
• An understanding for social media trends on platforms such as Facebook, Twitter, Instagram, Pinterest, Tumblr and YouTube
• A meticulous eye for copy checking
• A passion for attention to detail
• Very organised and the ability to plan ahead or schedule priorities
• Strong written and verbal communication skills
• The ability to multitask on several projects
• Excellent admin and reporting skills
• Meeting Deadlines
• Conceptualise ideas for promotions
• Guide / collaborate with designer re promotion images, look and feel

Personal Skills/Attributes

• Creative
• Self-motivated
• Show initiative but also able to follow guidance
• Professional integrity
• Strong work ethic
• Well organised
• Excellent communication and interpersonal skills
• Attention to detail
• Ability to conceptualise the bigger picture
• Sense of humour
• Broad minded / Open minded
• Punctual
• Able to accept constructive criticism
• Able to adapt to a dynamically changing working environment
• Able to multi-task (Work on various projects at the same time across various brands)