Senior Copywriter

 

Recruiter:

Profession Hub

Job Ref:

1692816992

Date posted:

Friday, February 11, 2022

Location:

Johannesburg, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

As part of the Marketing team, a number of brands will be assigned to you

The Copywriter will be expected to continually develop his/her skills, expanding an obvious passion to play with words

Apart from being talented, you must be an organised & energetic individual who will thrive in a busy, highly pressured environment

You must retain a keen interest to learn as this is a very dynamic online industry that changes with the times

You will be tasked with generating stand-alone copy, or text to complement visual concepts created by the designer, or as instructed by your Manager, across many platforms, including:

  • Updating Websites via CMS for the brands under your care
  • Adapting to and be prepared to take on a new or existing brand when assigned to you
  • Emails (all the various types)
  • Social media
  • SMS Copy
  • Blogs
  • Marketing materials
  • Press and print advertising
  • Press releases
  • Game Reviews
  • Casino Reviews
  • Brochures
  • Direct Mail Campaigns
  • Email Campaigns
  • Digital Promotions
  • Copy for the Affiliate programme linked to your Casino Brands
  • Copy for additional ventures as the Company expands
  • Conceptualising themes as well as creating all copy necessary for a new brand

All copy should adhere to the objectives of the project, staying within the brief and being completely grammatically accurate.

This role will require that you:

  • Familiarise yourself with your brand, target audience and competitor activities
  • Take ownership of all marketing related to brands assigned to you;
  • Interpret briefs and answer them to a very high standard, and transform brief into persuasive copy concepts;
  • Develop creative strategies that are forward-thinking and in-line with current media trends;
  • Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them;
  • Offer creative ideas and encourage others to share their ideas;
  • Collaborate with other departments to ensure effective execution of promotion;
  • Check all copy generated by team members and offer feedback when necessary;
  • Simultaneously manage multiple projects, with the ability to switch from one to the other seamlessly;
  • Meet deadlines and stay within budget constraints;
  • Push clients towards fresh, exciting ideas;
  • Have the ability to balance the tightrope of never losing sight of the objective plus ensuring excellent ROI;
  • Present initial ideas to the marketing manager, some of which may be rejected or developed into workable concepts;
  • Pay attention to detail;
  • Conduct yourself with integrity and professionalism;
  • Ability to work under pressure
  • Skilled in writing clear, concise and grammatically correct copy
  • Work well in a team
  • Plan ahead or schedule priorities;
  • Use feedback from colleagues to sharpen your writing skills and deliver finished pieces that attract and persuade.
  • Generate ideas for campaigns, promotions, emails
  • Actively participate in brainstorming sessions
  • Oversee the production phase of all projects
  • Possess good leadership, people and project management skills
  • Highly self-motivated and well-organised
  • Have an understanding of SEO concepts
  • Proficient in Word, Outlook

Duties and responsibilities include:

  • Creating interesting, relevant and engaging content for relevant platforms
  • Writing copy for websites, and uploading via the CMS system
  • Content for daily email communication and electronic newsletters
  • Writing blog posts and updating social media
  • Copy checking
  • Strong writing skills; both long and short copy
  • Identify with the brands assigned to you and conceptualise strategies to communicate their message to their target markets
  • Be innovative on how best to employ the tools of the trade
  • Do research & stay up to date with current trends and know what is happening on a local and global level
  • An understanding for social media trends on platforms such as Facebook, Twitter, Instagram, Pinterest, Tumblr and YouTube
  • A meticulous eye for copy checking
  • A passion for attention to detail
  • Very organised and the ability to plan ahead or schedule priorities
  • Strong written and verbal communication skills
  • The ability to multitask on several projects
  • Excellent admin and reporting skills
  • Meeting Deadlines
  • Conceptualise ideas for promotions
  • Guide / collaborate with designer re promotion images, look and feel

Personal Skills/Attributes

  • Creative
  • Self-motivated
  • Show initiative but also able to follow guidance
  • Professional integrity
  • Strong work ethic
  • Well organised
  • Excellent communication and interpersonal skills
  • Attention to detail
  • Ability to conceptualise the bigger picture
  • Sense of humour
  • Broad minded / Open minded
  • Punctual
  • Able to accept constructive criticism
  • Able to adapt to a dynamically changing working environment
  • Able to multi-task (Work on various projects at the same time across various brands)

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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