Senior Growth Marketer

SUMMARY:
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POSITION INFO:

Location: Hybrid
Employment Type: Full-Time
Industry: B2B SaaS | HR Tech | Growth Marketing

WatersEdge Solutions is partnering with a fast-scaling global HR tech business to recruit a highly commercial and execution-focused Senior Growth Marketer, ABM. This is a standout opportunity for someone who thrives in challenger-brand environments and knows how to drive pipeline through sharp, account-based paid strategy rather than broad, volume-led demand generation. If you enjoy owning the number, experimenting quickly, and building smart growth systems with modern tooling, this role offers real impact and progression.

About the Role

As Senior Growth Marketer, ABM, you will own paid account-based marketing across named target accounts, working closely with a VP, growth engineer, rev-ops, and content counterparts to drive measurable pipeline impact. This is a hands-on role for someone who can build, test, kill, and scale campaigns quickly across multiple channels, while using data and AI tooling to create highly targeted, high-conviction growth motions. You won’t inherit a large team or agency structure, this role is built for an operator who is comfortable taking ownership and moving fast.

Key Responsibilities

• Own and execute ABM-led paid strategy across LinkedIn, Google, programmatic, affiliate, and retargeting channels
• Build and manage account-level measurement inside HubSpot and Salesforce
• Partner with growth engineering to ship AI-assisted workflows, enrichment pipelines, and creative production systems
• Brief SDRs on warming target accounts and campaign-driven account engagement
• Manage direct media buys with publishers, newsletters, and intent platforms using named account targeting
• Drive direct mail and personalised account-based experiences where they create pipeline movement
• Brief and launch landing pages, microsites, and 1:few ABM experiences with rapid turnaround
• Launch new experiments weekly and shut down underperforming campaigns quickly
• Report on paid-influenced pipeline rather than MQL volume
• Audit current paid activity and refine channel strategy for a challenger growth position

What You’ll Bring

• 4+ years of experience in B2B paid marketing, ideally in SaaS
• Proven experience running true ABM campaigns with named accounts, multi-channel orchestration, SDR handoff, and account-level reporting
• Strong command of paid channels including LinkedIn, Google Search, Display, programmatic, and affiliate
• Strong data fluency and ability to use tools such as Clay, Apollo, ZoomInfo, or equivalent
• Confident using Claude or similar LLMs to build workflows and operational leverage
• Technical enough to brief a growth engineer and interpret implementation output
• Strong commercial instinct on where a challenger brand should and should not compete
• Bias toward experimentation, speed, and pipeline outcomes
• Strong independent ownership and ability to work without a large team structure

Nice to Have

• Experience with direct mail or creative account-based outbound tactics
• Exposure to landing page testing, microsites, and personalised ABM experiences
• Strong ambition to grow into a broader digital or growth leadership role
• Experience in HR tech, global payroll, or adjacent B2B SaaS environments

What’s On Offer

• Competitive salary package
• Share incentive scheme
• Generous vacation policy
• Hybrid working model with flexibility and autonomy
• Four weeks work-from-anywhere policy
• Monthly flexible benefits budget
• Opportunity to build and own a high-impact ABM paid function in a scaling business

Company Culture

This is a high-performance, high-trust environment built for operators. The culture values experimentation, ownership, speed, and measurable impact. You’ll be surrounded by people who care deeply about outcomes, move fast without waiting for permission, and are motivated by continuous improvement and meaningful contribution.

Please note: if you have not been contacted within 10 working days, consider your application unsuccessful.