Senior Insights Strategist

SUMMARY:
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POSITION INFO:

WHO ARE WE?

We are a dynamic and innovative media solutions group dedicated to driving success through cutting-edge multichannel strategies. Our mission is to deliver impactful and effective media solutions that empower our clients to excel in the digital communications industry.

WHO ARE WE LOOKING FOR ?

An experienced Insights Specialist with in-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.

WHAT WILL YOU DO?

As a key member of our team, you will play a crucial role in conceptualising and productising innovative multichannel media solutions. Your responsibilities will include:

• Developing insights to support our clients' marketing objectives and drive ROI.
• Building compelling storylines from a convergence and multichannel perspective.
• Evaluating briefs and providing strategic recommendations for clients and advertisers.
• Proactively generating ideas to enhance client media strategies.
• Preparing and delivering presentations to clients and advertisers.
• Taking a proactive approach in analyzing various sectors and devising comprehensive 360-degree solutions.

You'll also be involved in:

• Developing a multichannel product set aligned with specific marketer objectives.
• Formalizing and executing a product development process.
• Playing a key role in championing the development and delivery of performance-based campaigns.
• Being actively engaged in strategic pitches.
• Contributing significantly to the development of multichannel skills across our group.
• Undertaking key projects as directed by management, such as new business pitches and media landscape reports.
• Building strong client relationships, both internally and externally, to better understand client needs.
• Collaborating with our Sales team in client presentations.
• Attending regular status meetings and necessary training sessions.
• Preparing and maintaining detailed internal documents and collateral to support our sales teams.

WHAT DO YOU NEED?

To excel in this role, you should possess the following qualifications and skills:

• A degree or equivalent (NQF 7) in Marketing, Advertising, or Media Studies.
• A minimum of 5 years of experience in a mid-level position within a large Media or Market-related organization.
• Access to your own vehicle, a valid SA Driving License, and the ability to travel with your own transport.

Additionally, you should have:

• Extensive knowledge of market, consumer, and research dynamics.
• Proficiency in common media tools, advanced media tools, and emerging media tools such as Telmar, Arianna, AMPS, TGI, Effective Measure, Google Analytics, and Ad Dynamix.
• Strong commercial understanding and experience.
• Proven analytical and problem-solving skills to support our sales strategy.
• A deep understanding of data collection, consolidation, integration, and analysis to inform multichannel solutions.
• In-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.