Senior Marketing Manager

SUMMARY:
Our client is looking for an experienced Senior Marketing Manager to lead the marketing team and act

POSITION INFO:

Our client is looking for an experienced Senior Marketing Manager to lead the marketing team and act as the key strategic marketing partner for a cross-business portfolio. This role involves translating business and customer insights into a clear, integrated marketing and communication strategy to drive brand engagement and business growth.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business objectives.

• Position the brand effectively to drive customer engagement, sales, and market growth.

• Collaborate with stakeholders to ensure the brand message is consistent across all marketing channels.

• Lead the development of integrated marketing communication plans, including media, digital, PR, and customer engagement strategies.

• Monitor industry trends and competitor activity to identify new opportunities.

• Oversee the execution of marketing initiatives, ensuring alignment with business priorities.

• Manage relationships with internal teams, agencies, and external partners.

• Lead and develop a high-performing marketing team, ensuring alignment with strategic goals.

• Oversee budget planning and financial management of marketing activities.

Key Skills

• Strong strategic marketing and brand positioning expertise.

• Experience in digital marketing, PR, corporate communications, and loyalty programs.

• Strong leadership and stakeholder management abilities.

• Analytical mindset with the ability to translate insights into effective marketing strategies.

• Excellent communication and negotiation skills at a senior level.

• Ability to drive high-impact marketing campaigns and customer engagement initiatives.

• 5-8 years of experience in marketing, preferably in retail, FMCG, or agency environments.

• Proven track record of leading and managing teams.

• Experience with financial planning and budget management.

• Strong commercial acumen and understanding of market trends.

Qualifications

• Relevant degree or diploma in Marketing, Branding, or a related field.