Senior Paid Social Specialist

SUMMARY:
Senior Paid Social Specialist required to maintain, lead and set up large budget Paid Social Media Campaigns within an exciting portfolio of brands.

POSITION INFO:

Duties and Responsibilities

• Responsible for running Paid Social campaigns for our current and future brands
• Creating building, managing and reporting on Paid Social campaigns. 
• Creating Facebook Ad campaigns with the intent of generating leads at a lower cost. 
• Lowering lead costs through continuous A/B testing. 
• Continually building, maintaining and optimising campaigns and data in order to maximise performance from lead to sale to conversion activation. 
• Identifying new Digital Advertising verticals to help the business always stay ahead. 
• Making Ad spend and placement recommendations to take advantage of opportunities in real time. 
• Collaborating with Digital Marketing and Content teams to establish new creative and ideas. 
• Utilising Facebook as a strong advertising tool, through campaign development of PPC campaigns. 
• Lead generation, custom audiences, remarketing tools and optimisation insights. 

Requirements

• Degree or qualification in Marketing, Digital Marketing or similar
• At least 3 years’ Digital Marketing experience with Brand Management in an agency or similar environment.
• Facebook Blueprint certification. 
• Knowledge focusing on ROI through CPC, CPL through to COA 
• Strong analytical skills. 

NB! This job is now closed. You can apply for other jobs by uploading your CV.