Senior Paid Social Specialist

Recruiter:

Talented Recruitment

Job Ref:

DBN001668/KA

Date posted:

Tuesday, August 17, 2021

Location:

Durban, South Africa

Salary:

Negotiable

SUMMARY:
Senior Paid Social Specialist required to maintain, lead and set up large budget Paid Social Media Campaigns within an exciting portfolio of brands.

POSITION INFO:

Duties and Responsibilities

Responsible for running Paid Social campaigns for our current and future brands
Creating building, managing and reporting on Paid Social campaigns.
Creating Facebook Ad campaigns with the intent of generating leads at a lower cost.
Lowering lead costs through continuous A/B testing.
Continually building, maintaining and optimising campaigns and data in order to maximise performance from lead to sale to conversion activation.
Identifying new Digital Advertising verticals to help the business always stay ahead.
Making Ad spend and placement recommendations to take advantage of opportunities in real time.
Collaborating with Digital Marketing and Content teams to establish new creative and ideas.
Utilising Facebook as a strong advertising tool, through campaign development of PPC campaigns.
Lead generation, custom audiences, remarketing tools and optimisation insights.

Requirements

Degree or qualification in Marketing, Digital Marketing or similar
At least 3 years’ Digital Marketing experience with Brand Management in an agency or similar environment.
Facebook Blueprint certification.
Knowledge focusing on ROI through CPC, CPL through to COA
Strong analytical skills.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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Senior Paid Social Specialist

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