Senior SEO Specialist

SUMMARY:
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POSITION INFO:

Location: Hybrid – Cape Town or Johannesburg (3 days in office)
Employment Type: Full-Time
Industry: B2B SaaS | HR Tech | Content & SEO

WatersEdge Solutions is partnering with a fast-growing global HR tech business to recruit a strategic and technically strong Senior SEO Specialist. This is an excellent opportunity for someone who sits comfortably at the intersection of SEO strategy, content performance, and analysis. The role is ideal for a professional who can translate complex, regulated topics into high-performing SEO content systems that drive rankings, traffic, and conversions.

About the Role

As Senior SEO Specialist, you’ll be responsible for turning keyword research, search intent, and performance data into structured, decision-driving content that supports business growth. This is not purely a writing role or purely an SEO role. It’s a hybrid position for someone who can build content frameworks, optimise existing assets, and connect search strategy to commercial outcomes. You’ll work closely with SEO and content teams to create content that is technically sound, product-aware, and conversion-focused.

Key Responsibilities

• Write accurate, well-researched SEO content across complex B2B topics such as global payroll, EOR, compliance, and HR tech
• Develop structured content briefs from keyword clusters, with clear attention to search intent, internal linking, on-page optimisation, and conversion
• Own bottom-of-funnel content production including solution pages, comparison pages, landing pages, product-led articles, and industry reports
• Build and refine scalable content templates, frameworks, topic clusters, and user journey structures
• Audit and re-optimise existing pages to improve rankings, engagement, conversion, and AI visibility
• Stay current on AEO and LLM ranking signals and apply these learnings to content strategy
• Conduct competitor research, SERP analysis, and trend monitoring to guide content prioritisation
• Build a strong understanding of product value and ICP to ensure content reflects real business use cases
• Use data from tools such as GSC, GA4, and Semrush to guide decisions across keyword performance, CTR, conversion, and pipeline influence

What You’ll Bring

• 4+ years of experience in SEO content, ideally in a B2B SaaS environment
• Proven track record writing technical, product-led content that ranks and converts
• Strong SEO fundamentals across on-page optimisation, internal linking, keyword research, topic clustering, and content architecture
• Ability to turn keyword data and search intent into structured content briefs and scalable frameworks
• Confidence writing accurately about complex technical subject matter such as HR tech, fintech, legal, or compliance topics
• Strong research ability, including engaging internal experts or external industry leaders
• Familiarity with AEO concepts and openness to growing expertise in LLM visibility
• Ability to use tools such as GA4, GSC, Ahrefs, or Semrush to analyse performance and guide strategy
• Strong project management capability and ability to work independently

Nice to Have

• Experience with global payroll, EOR, or HR tech content
• Experience with programmatic SEO or large-scale content systems
• Hands-on exposure to wireframing or working with design and web teams on page builds
• Familiarity with HubSpot CMS or similar platforms
• Experience contributing to content audits and site-wide optimisation projects

What’s On Offer

• Hybrid working model in Johannesburg or Cape Town
• Opportunity to shape high-impact SEO and content strategy in a scaling B2B SaaS business
• Exposure to commercially meaningful, product-led content initiatives
• Strong cross-functional collaboration across SEO, content, design, and product teams
• Competitive salary aligned with experience

Company Culture

This is a business that values strategic thinking, strong execution, and continuous improvement. The environment suits someone who enjoys combining analytical depth with creative problem-solving, and who wants to work on content that directly influences pipeline, product understanding, and long-term brand visibility.

If you have not been contacted within 10 working days, please consider your application unsuccessful.