Senior content creator - Web 3

SUMMARY:
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POSITION INFO:

SNR CONTENT CREATOR: WEB3 CASINO & SPORTSBOOK
We are building the next iconic name in Web3 entertainment: a crypto-first casino,
sportsbook, and esports platform designed for a new generation of players. Bold
branding, sharp product, and an immersive experience lie at the heart of what we do.
ROLE OVERVIEW
This role is designed for a creative powerhouse who understands the intersection of
crypto culture, entertainment, and online gaming for a world-class Web3 gambling and
entertainment brand. If you're passionate about crypto, online gaming, streaming
culture, and viral content—this is your moment. As our Senior Content Creator, you will
be the voice, style, and soul of our brand across all major digital platforms. You will
craft high-performance content strategies, lead creator collaborations, and produce
engaging, on-brand content that resonates with crypto-savvy, Gen Z & Millennial
audiences globally.
KEY RESPONSIBILITIES
Content Strategy & Ideation
• Develop and lead the global content strategy aligned with brand positioning,
campaigns, and product launches.
• Plan and execute multi-platform content (X/Twitter, TikTok, YouTube, Instagram,
Discord, Telegram, blog, email, etc.)
• Identify Web3 culture trends and integrate them into reactive content pipelines.
Production & Execution
• Write, design, and produce a wide range of high-impact content:
• Memes, reels, motion graphics, viral tweets
• Web3 explainers, campaign videos, and behind-the-scenes stories
• Product tutorials, crypto guides, and tournament highlights
• Oversee freelance creators and influencers (scripts, briefs, approvals).
Brand Voice & Positioning
• Define and maintain a distinct, edgy brand voice: confident, fun, bold.
• Ensure tone consistency across all marketing, community, and PR outputs.
Metrics & Optimization
• Use performance data to refine content tactics.
• Drive user engagement, retention, and loyalty through storytelling.
REQUIREMENTS
• 5 to 7+ years’ experience in content creation or creative direction, ideally in
Web3, gaming, esports, crypto, or entertainment.
• Deep knowledge of crypto Twitter culture, gambling lingo, and Web3 memes.
• Proven track record of content that drives growth and engagement.
• A stunning portfolio of viral content, reels, campaigns or short-form storytelling.
• Experience working with designers, editors, videographers, and creators.
• Able to lead brand tone and make people feel something.
• To your benefit
• Strong video editing, motion graphics, or meme design skills.
• Experience working on influencer or ambassador campaigns.
• Familiar with tools like Canva, CapCut, Premiere, Figma, or After Effects.
• Obsessed with brands like: Stake, Kick, Barstool, Prime, MrBeast, FaZe,
WAGMI United.
COMPENSATION
• Highly competitive base salary
• Profit-share / token equity opportunity
• Access to creator and Web3 events globally