Shopper Marketing Manager

SUMMARY:
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POSITION INFO:

Shopper Marketing Manager | Bryanston | Contract

Drive the strategy behind how shoppers engage, choose, and buy. This is a high-impact role where commercial insight meets execution excellence.

As Shopper Marketing Manager, you will take ownership of developing and delivering strategic shopper plans across channels and clusters, including digital and e-commerce. You will translate deep commercial analytics and shopper insights into actionable plans that enhance brand presence, strengthen value perception, and drive profitable growth. Working cross-functionally with Marketing, Trade Marketing, Revenue Management, and Sales, you will ensure alignment between brand ambition and in-market execution.

You will play a key role in shaping category growth by identifying shopper trends, optimising pricing and promotional strategies, and ensuring that all initiatives are executed effectively and deliver measurable ROI. This role requires a strong balance of analytical capability, strategic thinking, and the ability to influence both internal stakeholders and customers.

Our client is a leading FMCG organisation with a strong portfolio of brands and a reputation for innovation, performance, and market leadership. They offer a dynamic environment where commercial thinking and shopper-centricity are at the heart of decision-making.

What You’ll Do
• Develop and deliver strategic shopper marketing plans by channel and cluster
• Translate shopper insights and analytics into actionable growth strategies
• Partner with Marketing and Trade Marketing to align brand and channel execution
• Build and implement “Look of Success” frameworks and go-to-market plans
• Optimise promotional mechanics and pricing strategies to drive basket growth
• Conduct category, basket, and shopper deep-dive analyses to identify opportunities
• Support Joint Business Planning and customer engagements with insight-led recommendations
• Monitor performance, track ROI, and adjust plans in response to market dynamics

What You Bring
• Bachelor’s degree in a commercial field
• 2–3 years’ experience in FMCG across Trade Marketing, Category Management, or Revenue Management
• Strong analytical capability with experience in shopper, market, and basket data
• Understanding of pricing strategy and promotional effectiveness
• Project management skills with a focus on execution excellence
• Ability to build compelling, insight-driven narratives
• Strong stakeholder engagement and influencing skills

What Success Looks Like
• Delivery of impactful shopper marketing plans that drive category and brand growth
• Strong execution across perfect store, innovation launches, and pricing strategies
• Measurable improvements in basket size, mix, and conversion
• Achievement of business unit financial targets including volume, margin, and EBIT
• Positive customer engagement and effective contribution to Joint Business Planning
• Continuous improvement in shopper insights capability and internal influence