Social Media Manager

SUMMARY:
A leading e-commerce company is seeking a results-driven Social Media Manager to grow its online presence and build a compelling brand narrative.

You’ll create and execute content strategies, track performance, manage budgets, and collaborate with stakeholders to deliver impactful campaigns.

POSITION INFO:
Responsibilities:
Strategic Planning and Execution:

• Building a strategy based on our existing brand and company-wide goals. This includes; planning, developing and implementing content strategy.
• Strong skills in content planning and campaign management to coordinate with other marketing divisions.
• Expertise in brand storytelling and the ability to craft compelling, on-brand narratives across social platforms.
• Working with the Head of Digital and Brand Manager on sales tactics across social media.
• Working hand in hand with multiple stakeholders to get press releases, company news and business initiatives and report on activity.
• Overseeing and mentoring Community Engagement Coordinator to ensure Social Media strategy is executed accurately and efficiently.

• Ability to create and oversee content creation while working closely with copywriters, videographers, and designers.
• Compiling monthly/weekly/daily content calendar for (but not limited to) Facebook, Instagram, TikTok, LinkedIn and X. This includes overseeing the creation of and implementation of content.
• Briefi ng content requirements into the studio to meet required campaign objectives.
• Incentivising and increasing user-generated content through interesting competitions, giveaways or brand partnerships.
• Budget management (for infl uencers and competitions giveaways)

• Setting metrics and targets alongside the Head of Digital in order to measure results and meet KPIs.
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Performance tracking, technical integration and reporting on various metrics across the funnel.
• Strong analytical skills to track and interpret KPIs such as engagement, reach, conversions, and follower growth.
• Ability to create detailed reports on social media performance, ROI, and trends, with actionable insights.

• Keep a close eye on trends and the ability to adapt quickly to emerging social media trends and platform updates.
• Ability to brainstorm and execute original, on-brand campaign ideas that resonate with the target audience and drive engagement.
• Up-to-date on cultural and social trends relevant to the brand’s audience to produce timely and relevant content.

• Understanding of paid social strategies and ability to work with the paid media team to optimise ad performance.
• Ability to create strategies that integrate organic and paid efforts effectively for maximum impact.

• Deep understanding of the company’s brand identity, tone of voice, and values, and ability to maintain these consistently across all social media activities.
• Knowledge of legal and ethical guidelines around copyright, brand safety, and data privacy, ensuring compliance in all social media efforts.

• BA/BS in marketing, communications, or a related fi eld
• 4+ years work experience as a Social Media Manager (E-commerce experience advantageous)
• Proven experience working with infl uencers.
• Proficient with Sprout Social, Google Analytics or similar social media management and analytics tools.
• Strong organisational skills and ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Proficient in using project management tools (e.g., Asana) to coordinate cross-functional efforts and team activities.
• Ability to work in a high-pressure environment.
• Excellent ability to manage various stakeholders within the business.
• Excellent abilities in; effective communication, copywriting, and analysis skills.
• Deep knowledge of all major social media platforms (Facebook, Instagram, x, LinkedIn, TikTok, YouTube, etc.), with insights into their latest algorithms and best practices.