Social Media Manager - Pharmaceutical Company - Johannesburg

SUMMARY:

The main purpose of this position:
 
The Social Media Manager is responsible for planning, implementing, managing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales
 

Duties & Responsibilities include:
(But are not limited to)
 
Develop, implement and manage our social media strategy
Define most important social media KPIs
 
Manage and oversee social media content in conjunction with Content Managers and the Marketing team  - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
Measure the success of every social media campaign
Stay up to date with latest social media best practices and technologies
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization
Develop influencer and brand advocacy network
Provide constructive feedback in order to align and pivot content/strategies to changing market forces
Maximise ROI of social media campaigns
Aligning and pivoting social media campaigns in line with social media algorithm changes
Social media competitor analysis: Activity, spend, ROI
Social media trends analysis and recommendations
Social media case study development for internal skills development
Kaizen reporting based on campaign analysis

POSITION INFO:

Requirements:
 
Matric
BCom undergraduate degree or equivalent
Social media marketing qualification would be advantageous
SEO and/or SEM qualifications would be advantageous
5 years’ experience as a Social Media Manager or similar role
 

Skills & Competencies:
 
Social Media Strategist using social media to develop brand awareness and drive sales
Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
Comprehensive insight into social media monitoring resources and metrics
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills
 

General Working Conditions:
 
May be required to work overtime



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