Social Media Manager (Senior)

A leading financial institution is looking for a Social Media Manager. The purpose of the role is for the social media manager to manage the business and its subsidiaries reputation in
digital media channels and need to be proficient in the use of various social media tools to monitor the brands reputation, online mentions and assist clients and intermediaries. 

KEY RESPONSIBILITIES INCLUDE:

Strategic content management
• Develop and implement social media and online communication campaign plans in support of digital marketing campaigns
• Develop content calendars and schedule publication of monthly content and campaigns
• Oversee and provide feedback on creative concepts and content developed internally as well as by agency partners and third-party service providers
• Write creative briefs to external agencies and/or internal designers, video editors, and copywriters
• Create detailed monthly reports to feedback on social media activities and campaigns

Community management
• Manage customer feedback on social media channels in line with SLA’s and report to client care, marketing and/or corporate affairs teams where appropriate (including weekends and public holidays)
• Provide input on engaging text, image and video content for social media
• Liaise with internal and external stakeholders to ensure excellent service and a quality social media service
• Proactively monitor social media platforms for conversations, hashtags and branded keywords to gauge trends and conversations that could present leveraging opportunities Identify potential crises and reputational brand risks emanating from social media conversations, escalate to relevant internal teams and manage crisis communication interventions
• Build and maintain FAQ documentation with the input from internal resources
• Regularly review existing social media processes, outcomes and technology and ensure alignment with industry best practice

Trend and analysis and research
• Regular overview of the social media landscape and trends to ensure that their social media capabilities remain in line with global best practice
• Keep abreast of social media channel updates, new platforms, added features and functionalities, and adapt digital content strategies accordingly

What will make you successful in this role?

QUALIFICATIONS

• 3-year relevant Marketing / Communication qualification
• BCom or equivalent national diploma

KNOWLEDGE & EXPERIENCE
• 5 – 8 years relevant experience in a marketing/social media environment
• Experience in online reputational management practices
• Solid knowledge of wide variety of social media platforms and Google apps
• Experience with monitoring tools (BrandsEye, Hootsuite, etc.)

SKILLS
• Confident and mature communicator with the ability to to engage effectively across various levels of management
• Good time management skills with ability to work effectively in a pressurised environment
• Empathetic and resilient team player with the ability to build and maintain good relationships
• Excellent planning and organising capabilities and Excellent writing skills and digital savvy
• Ability to multi-task with strong attention to detail
• Proactive and results driven with a strong client focus, driving collaboration and developing innovative solution

COMPETENCIES
• Collaborates
• Client focus
• Drives results
• Cultivates Innovation
• Resilient
• Mature, empathetic and resilient
• Time management
• Attention to detail and multitasking
• Planning and organising skills
• Assertiveness
• Proactive
• Relationship building
• Strong communicator