Social Media Specialist

SUMMARY:
Our client is looking for a creative, digitally savvy and results-driven Social Media Specialist to take ownership of the social media presence and digital content strategy across their brands.
The successful candidate will be responsible for growing brand awareness, increasing audience engagement and building strong digital communities through strategic content planning, short-form video, influencer marketing, user-generated content, paid media and community management.
This role requires someone with strong platform knowledge, creative initiative and an analytical mindset, who can identify trends, create engaging content and use data to drive social media performance.

POSITION INFO:
KEY RESPONSIBILITIES Content Strategy Develop and manage monthly content calendars across all platforms and brands. Plan and coordinate engaging, relevant and on-brand content. Stay up to date with social media trends, platform developments and emerging content formats. Ensure consistent brand messaging and identity across all social media platforms. Paid Advertising Plan, build, launch and optimise paid campaigns across Meta, TikTok and Google. Monitor campaign performance and make data-driven adjustments. Track key performance metrics including CPC, engagement, conversions and ROAS. Influencer Management Identify, onboard, brief and manage influencers and brand ambassadors. Build and maintain strong relationships with influencers and content creators. Monitor influencer campaign performance and provide recommendations for improvement. Events & Activations Attend brand events and activations to capture engaging, real-time social media content. Create and publish content before, during and after events. Identify opportunities to maximise event exposure across social platforms. Short-Form Video Develop, create and publish engaging short-form video content for TikTok, Instagram Reels and YouTube Shorts. Identify and leverage relevant trends, sounds and formats. Perform basic video editing and content optimisation. UGC Campaigns Develop and execute user-generated content campaigns that encourage audience participation and brand advocacy. Identify opportunities to showcase authentic customer experiences and content. Coordinate the collection, approval and publication of UGC. Community Management Monitor and respond to comments, DMs, mentions and other audience interactions. Maintain a professional and engaging brand voice across all platforms. Identify and escalate potential issues or negative sentiment where necessary. Build and nurture an engaged online community. Analytics & Reporting Track social media and paid media performance against agreed KPIs. Prepare weekly performance snapshots and monthly detailed reports. Analyse data to identify trends, opportunities and areas for improvement. Provide actionable recommendations based on performance insights. Competitor Analysis Conduct regular competitor reviews and market analysis. Monitor competitor content, campaigns and social media activity. Provide creative and strategic recommendations based on market insights. Brand Collaborations Identify potential brand collaboration and co-marketing opportunities. Manage collaborations from initial engagement through to execution. Ensure partnerships align with brand objectives and positioning. REQUIREMENTS Minimum 2 years' experience in social media, digital marketing, paid media or a related role. Demonstrated experience managing both organic and paid content. Hands-on experience with Instagram, TikTok, Facebook and YouTube . Experience running paid advertising campaigns with measurable results, including ROAS and CPC. Strong content creation skills with the ability to conceptualise and coordinate short-form video. Basic video editing competency. Proficient in interpreting social media analytics and preparing performance reports. Experience managing multiple brand accounts simultaneously will be advantageous. Relevant qualification in Marketing, Communications, Digital Media or a related field , or equivalent practical experience. CORE COMPETENCIES Platform Intelligence Creative & Strategic Thinking Analytical Mindset Influencer Relationship Management Content Discipline Brand Custodianship Collaboration Adaptability Accountability Commercial Awareness Our client is looking for someone who is creative, proactive, commercially aware and passionate about social media . The successful candidate should be able to combine creative thinking with data-driven decision-making, keep up with fast-moving digital trends and take ownership of social media activity across multiple brands.