Specialist II, Integrated Marketing & Communication

SUMMARY:
In this role, you will bridge the gap between business strategy and marketing execution by designing and deploying end-to-end IMC campaigns. You'll leverage deep customer analytics to run targeted digital, direct, and above-the-line initiatives while continuously optimizing spend and performance across digital media, social platforms, and brand activations.

POSITION INFO:
The Tech Stack Deep-Dive Core Marketing & MarTech Capabilities: Must-Haves: Digital Channels & Tactics: Hands-on campaign experience across Email Marketing, Content Marketing, SEO\/SEM, and Paid Social. Analytics & Performance Tracking: Measurement tools and frameworks for ROI analysis, data-driven campaign optimization, and media performance tracking. Media Planning & Buying: Media strategy development, channel selection, and execution across digital, mobile, print, and social channels. Agency Management: Briefing, directing, and collaborating with creative and media agencies. Nice-to-Haves: MarTech Tools: Marketing automation platforms and CRM systems. Domain Depth: Financial services industry background, market trend awareness, and executive-level stakeholder management. Key Responsibilities (Keep it brief) Strategy & Campaign Execution: Translate business objectives into cohesive IMC plans spanning digital, direct, social, and above-the-line marketing. Data-Driven Optimization: Analyze customer research, campaign data, and ROI metrics to shape choices and continuously adjust live campaigns for max impact. Agency & Partner Management: Lead media planning\/buying activities with media houses and direct agency partners to develop impactful creative assets. Activations & Sponsorships: Plan and execute client\/product activations, events, and strategic sponsorships that build brand loyalty. Why Join Us? High Impact & Autonomy: Drive end-to-end strategy for major financial products with full ownership of budget management and campaign delivery. Data-First Engineering Culture: Collaborate directly with technical, analytics, and digital teams to deploy contextually relevant, personalized campaigns. Continuous Growth: Access structured learning opportunities and mentorship while staying at the forefront of MarTech and financial service innovations