Technical Sales Engineer

Recruiter:

Communicate Recruitment

Job Ref:

CTE027877/Matth

Date posted:

Friday, March 20, 2026

Location:

Cape Town, South Africa

Salary:

360 000 Annually

SUMMARY:
We are seeking a Technical Sales Engineer to drive sales of advanced automated machinery and integrated production line solutions across the Western Cape. This role combines strong technical expertise with a consultative sales approach to deliver tailored solutions to clients in industrial and manufacturing environments. The ideal candidate is commercially driven, technically strong, and focused on building long-term client relationships.

POSITION INFO:

Job Description:

Identify, prospect, and engage potential customers within the fruit and vegetable industry
Develop and execute sales plans to grow market share
Present and demonstrate machinery capabilities and full packing line solutions
Lead negotiations and close sales agreements and contracts
Understand customer production requirements and technical challenges
Compile detailed project specifications, including technical layouts, proposals, and quotations
Build and maintain strong client relationships, ensuring high levels of customer satisfaction
Handle customer enquiries, objections, and technical discussions professionally
Maintain up-to-date knowledge of products, machinery, and industry trends
Provide market and customer feedback to support product development and continuous improvement

Skills & Experience:

Strong understanding of mechanical systems, automated packing solutions, and industrial equipment
Ability to read and interpret technical drawings and specifications
Knowledge of fruit and vegetable packhouse operations and workflows
Proven ability to apply a solution-based sales approach and close deals
Strong negotiation, reporting, and commercial awareness
Excellent communication skills, with the ability to present to both technical and non-technical stakeholders
Strong relationship-building and client engagement skills
Good planning, organisation, and time management abilities
Ability to manage multiple opportunities and prioritise effectively
Analytical mindset with the ability to address initial technical queries
Creative approach to tailoring solutions
Fluent in English and Afrikaans
Minimum three to five years’ experience in technical sales within industrial equipment, machinery, or automation
Experience in agricultural machinery or packhouse solutions is advantageous
Proven track record of meeting or exceeding sales targets

Qualifications:

Diploma or Bachelor’s degree in Mechanical Engineering, Electrical or Mechatronic Engineering, Industrial Engineering, Agribusiness Management, or Sales and Marketing with strong technical aptitude.
Understanding of packhouse operations is advantageous.
Valid driver’s licence and willingness to travel nationally.
Willingness to travel internationally when required.
Ability to work independently in a hybrid environment (office and field)

Only South African Residents or individuals with a relevant South African work permit will be considered.

Contact MATTHEW LOUW on , quoting the Ref: CTE027877.

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