Technical Sales Representative

SUMMARY:
We are seeking a motivated and technically skilled Technical Sales Representative to promote and sell agricultural implements to farmers, dealerships, and distributors.

POSITION INFO:
Position Overview
We are seeking a motivated and technically skilled Technical Sales Representative to promote and sell agricultural implements to farmers, dealerships, and distributors.
The ideal candidate will have a strong technical background in agriculture or mechanical engineering, combined with excellent interpersonal and sales skills.
The role requires extensive travel to client sites, exhibitions, and trade shows.

Key Responsibilities

• Promote and sell agricultural implements to new and existing customers.
• Provide technical product demonstrations and explain benefits in practical farm applications.
• Build and maintain strong relationships with farmers, dealerships, and distributors.
• Conduct on-site visits to farms, workshops, and regional offices to support clients.
• Identify customer needs and recommend appropriate solutions from the product range.
• Prepare and submit quotations, proposals, and tenders.
• Negotiate pricing, terms, and contracts in line with company guidelines.
• Provide after-sales support, including troubleshooting and coordinating with service teams.
• Represent the company at agricultural shows, expos, and field demonstrations.
• Gather market intelligence, competitor activity, and customer feedback to support product development and strategy.

• Educational Background:
• Diploma/Degree in Agricultural Engineering, Mechanical Engineering, Agricultural Science, or related technical field.
• Alternatively, strong practical farming or mechanical experience with agricultural machinery.
• Experience:
• Minimum 3–5 years in technical sales, agricultural equipment sales, or farm machinery operation/maintenance.
• Proven track record in building and maintaining customer relationships.
• Technical Skills:
• Solid understanding of agricultural machinery, implements, and farming practices.
• Ability to perform product demonstrations and basic troubleshooting.
• Computer literacy (MS Office, CRM systems, email, reporting).
• Soft Skills:
• Strong communication and presentation skills.
• Negotiation and closing ability.
• Self-motivated, independent, and target-driven.
• Excellent organizational and time management skills.