SUMMARY:
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POSITION INFO:
Maximising brand presence and driving sales within key sales channels (e.g. wholesale, traditional retail, and modern trade) through well-planned, locally relevant initiatives. The role is rooted in understanding shopper behaviour, identifying market opportunities, and executing trade activities that bring the brand to life in-store and on the ground.
Key Roles and Responsibilities:
- Develop and execute marketing plans tailored to specific retail environments and shopper profiles to drive brand visibility, increase trial, and grow sales volumes.
- Build and maintain strong relationships with key retail and wholesale partners, ensuring the brand secures shelf space, displays, and promotional opportunities aligned to business
- Conceptualise and roll out in-store activations, product displays, tastings, and promotions that enhance shopper engagement and encourage purchase at point-of-sale.
- Monitor sales performance, track category trends, and analyse data to assess campaign effectiveness and uncover new growth opportunities
- Conduct regular Perfect Store audits to ensure execution standards are met across availability, visibility, pricing, promotion, merchandising, and overall shelf health — addressing gaps promptly to maintain best-in-class store presence.
- Oversee the execution/placement of Point of Sale (POS) materials that reflect the brand identity and improve visibility within retail spaces.
- Work hand-in-hand with sales reps and field teams to align on execution plans, share market insights, and support sell-in
- Manage trade marketing budgets effectively, ensuring resources are allocated to the highest-impact activities.
- Equip field teams and promoters with product knowledge, messaging, and tools to ensure consistent communication and quality execution during activations.
- Ensure all trade marketing activities reflects the brand values - warmth, accessibility, and quality - while reinforcing trust and relevance with South African families.
Qualifications and Skills Education/Experience:
- Grade 12 / Matric
- Relevant tertiary qualification in Marketing, Sales, Commerce or a related field (minimum: National Diploma or Bachelor’s degree)
- 2–4 years' experience in a trade marketing, brand activation or FMCG sales/marketing role
- Proven track record of executing successful in-store campaigns and building trade relationships
- Understanding of township, peri-urban and regional trade environments
- Valid driver’s license and willingness to travel.
