Trade Marketing Manager

Recruiter:

Ad Talent

Job Ref:

1393264437

Date posted:

Thursday, June 19, 2025

Location:

Johannesburg, South Africa

SUMMARY:
-

POSITION INFO:

Who We Are

A dynamic FMCG company with a diverse portfolio spanning beverages, confectionery, and personal care. We are committed to driving market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies.

Who We’re Looking For:

An experienced, strategic, and hands-on Marketing Manager with a solid FMCG background—particularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. You’re a collaborative leader who thrives in a fast-paced environment and understands both formal and informal retail dynamics across South Africa.

Key Responsibilities:

Lead Marketing Strategy: Develop and implement integrated marketing plans aligned with overall business objectives.
Drive 360° Campaigns: Plan and execute traditional, digital, and in-store campaigns to build brand equity and drive sales.
Own Trade Marketing: Maximise brand visibility in modern and general trade; lead rural activations, promotions, and merchandising initiatives.
Digital & CRM Ownership: Manage digital marketing, influencer campaigns, CRM initiatives, and optimise e-commerce visibility.
Budget & Performance Management: Handle marketing budgets, track ROI, and report on campaign effectiveness using performance data.
Cross-functional Collaboration: Partner with sales, operations, and agency teams for seamless marketing execution.
Consumer Engagement: Lead brand activations, sponsorships, and events to drive awareness and engagement.

What You’ll Need:

Experience: 8+ years in FMCG marketing (preferably in beverages, confectionery, or personal care), with a strong track record in trade marketing and retail execution.
Retail Expertise: Experience working with key retailers such as Spar, Pick n Pay, Clicks, and Dischem; exposure to stokvels and rural market activations.
Digital & CRM Skills: Proven knowledge of SEO/SEM, paid media, influencer marketing, and loyalty/CRM programs.
Leadership: Strong cross-functional leadership and agency management skills; able to influence and drive collaboration across teams.
Commercial Acumen: Skilled in budgeting, financial planning, and using insights to drive business outcomes.
Results-Driven: Demonstrated success in delivering impactful campaigns, growing market share, and driving return on investment.

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