Trade Marketing Specialist

Recruiter:

HR Genie

Job Ref:

Trade Marketing Spec

Date posted:

Wednesday, March 20, 2024

Location:

Cape Town, South Africa

Salary:

Market related

SUMMARY:
Our client is looking for a Trade Marketing Specialist to join their team.

POSITION INFO:

Our client is looking for a Trade Marketing Specialist to join their team.

Responsibilities:

Find opportunities to elevate the brands. This could be a combination of in-store campaigns, point-of sale, content marketing or events.
To build and align the Category strategy including online exposure in all consumer channels (FMCG, DIY, Stationery).
To assist the sales team with implementing NPD according to the NPD roadmap in collaboration with Category Managers.
Aligning best POS practices with Global Consumer market, managing POS material.
Trade marketing support for C&C accounts.
Deliver customer trade shows on time, to budget whilst raising our client's profile.
Communications relating to online activities, press releases, product information, packaging etc.
Within the Matrix, you will collaborate with Regions, Exports, Manufacturing, Supply Chain, R&D and other BU’s.
Travelling to regions is important.
The role requires drive and initiative. A high degree of interpersonal skills and an upbeat and enthusiastic attitude are required due to the large number of contacts needed, both internal and external to achieve success.
The role is responsible for supporting the marketing team in delivering cost effective and impactful trade marketing initiatives which support the delivery of the 5 year C&C strategic business plan.
Turnover and GP/ MVC performance of the Category.
Alignment with Global Category / channel Marketing Budget.

Key Skills:

Ability to think on Strategic level.
Good communicator.
Team player.
High degree of fluency in English.
Demonstrated experience in scoping and conducting quantitative and qualitative market studies.
Comfortable with figures and analysis I Awareness of key trends, customers, competitors in DIY/Consumer and adjacent markets (Construction, Retail etc.).
Self-starter able to flourish in a fast-paced and flexible environment.
Good interpersonal skills and an ability to identify sources of market intelligence from both internal and external networks insights.

Qualifications:

Minimum primary degree in Marketing, Business administration or a related field (advanced degree such as MBA.

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