Web Analytics Specialist (CMS exp)

SUMMARY:
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POSITION INFO:

You will be responsible for the creation, management, and optimisation of websites and digital platforms across multiple brands. This includes maintaining CMS-driven websites (primarily Umbraco and some WordPress), implementing e-commerce functionality, managing digital tracking and SEO, and supporting data-driven marketing strategies. You will also manage Salesforce Pardot assets for lead generation and campaign execution and be responsible for the setup and integration of analytics and tracking tools. 

Requirements:

Technical Skills

• CMS Management: Umbraco (primary), WordPress (secondary)
• Front-End Development: HTML, CSS, JavaScript
• E-Commerce Platform Integration & Maintenance (product setup, payments, carts)
• Marketing Automation: Salesforce Pardot (forms, dynamic lists, campaigns, emails)
• SEO Implementation: On-page, technical, metadata optimisation
• Google Tools:
  • Google Analytics 4 (GA4) setup and management
  • Google Tag Manager (GTM)
  • Google Search Console (GSC)
• Microsoft Power Platform:
  • Power Apps (app creation and customisation)
  • Power Automate (workflow automation)
  • SharePoint Lists (data handling and integration)
• Script and Tag Implementation (e.g., analytics, pixels, tracking codes)

Design & Content

• Basic Graphic Design (Canva)
• Visual and Web Design principles
• Web Content Writing & Editing
• Email Design and Newsletter Creation (Pardot or HTML-based)

Analytical & Strategic Thinking

• Data tracking, reporting, and performance monitoring
• Conversion-focused site and campaign improvements
• UX and performance optimisation
• SEO analysis and keyword implementation

Key Responsibilities

• Website Management
  
  • Create, update, and maintain websites across multiple brands using Umbraco and WordPress CMS platforms.
  • Ensure websites are responsive, secure, and optimised for performance across all devices and browsers.
  • Implement and manage e-commerce functionality where required.
  • Apply consistent branding, visual standards, and UX best practices across all sites.
    
    
• E-Commerce Operations
  
  • Maintain product data, pricing updates, and inventory displays across e-commerce platforms.
  • Collaborate with internal teams to launch online campaigns, promotional banners, and landing pages.
  • Monitor and optimise site performance, conversion funnels, and transactional functionality.
  • Ensure e-commerce compliance with data protection, PCI, and accessibility standards.
    
    
• Search Engine Optimisation (SEO)
  
  • Ensure all web pages follow on-page and technical SEO best practices.
  • Manage metadata, schema markup, image optimisation, and structured content.
  • Monitor SEO performance and implement improvements based on analytics data.
    
    
• Tracking & Analytics
  
  • Set up and manage Google Analytics 4 (GA4) properties.
  • Link websites to GA4, Google Tag Manager (GTM), and Google Search Console (GSC).
  • Implement and maintain tracking scripts, marketing pixels, and tag configurations.
  • Ensure accurate data capture for performance reporting and conversion tracking.
    
    
• CRM & Marketing Automation (Salesforce Pardot)
  
  • Build and manage marketing assets in Pardot, including:
    • Email newsletters and templates
    • Forms and form handlers
    • Dynamic lists and segmentation
    • Campaign creation, tracking, and reporting
  • Support lead capture, nurture workflows, and campaign deployment.
    
    
• Microsoft Power Platform
  
  • Create business applications using Power Apps.
  • Automate internal workflows using Power Automate.
  • Manage structured data and integrations using SharePoint Lists.
    
    
• Collaboration & Support
  
  • Work cross-functionally with marketing, sales, and IT teams to align website and CRM initiatives with business goals.
  • Assist with user onboarding and training for systems such as Pardot or CMS platforms.
  • Provide technical support for internal requests related to websites, tracking, and campaign tools.

Please consider your application unsuccessful should you not receive a response from our Recruitment Consultants within two weeks of applying for the position.