Art Director / Graphic Designer

SUMMARY:

A leading fashion retailer is seeking a highly creative and experienced Art Director / Graphic Designer to join their Head Office Marketing team in Cape Town.

POSITION INFO:

Role Overview:

The Art Director / Graphic Designer is responsible for conceptualising, designing, and directing the creative execution of digital marketing campaigns across all digital platforms and in-store environments. The role includes art direction for photo and video shoots, the design of social media content, newsletters, and in-store collateral, while ensuring brand consistency across all creative output.

Key Responsibilities:

Concept Development & Art Direction:

• Provide clear art direction for photography and video campaigns
• Conceptualise seasonal advertising campaigns in line with brand requirements and briefs
• Oversee creative execution from brief through to final design, including finished artwork
• Collaborate with stylists, photographers, videographers, and retouchers to ensure high-quality outputs
• Collaborate with Buying, E-Commerce, and Visual Merchandising teams to deliver on campaign objectives
• Contribute to cross-functional discussions with professionalism and integrity

Design & Creative Execution:

• Design artwork for social media platforms, newsletters, in-store collateral, window displays, and paid digital campaigns
• Prepare final artwork, ensuring accuracy of formats, sizes, and colours
• Create designs in Adobe InDesign, Photoshop, Canva, and relevant platforms

Brand Management:

• Act as custodian of the brand and visual identity
• Ensure consistent application of brand guidelines across all outputs