BI Analyst

SUMMARY:
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POSITION INFO:

BI Analyst

Location: South Africa
Type: Permanent

Turning data into decisions.
Driving growth through insight.

About the Role

We’re seeking a BI Analyst to support marketing and business teams by interpreting data, uncovering trends, and providing actionable insights. You’ll work with advanced analytics tools to optimise campaigns, measure performance, and support customer engagement strategies. This role is perfect for someone who combines technical skills with business acumen and clear communication.

Who the Client Is

This opportunity is with a forward-looking organisation that values data-driven decision-making. Known for its innovative culture and customer-focused approach, the business leverages analytics to enhance performance and design effective marketing and loyalty strategies.

What You’ll Do

• Analyse data, segment databases, and identify trends and opportunities.

• Report on campaign performance and recommend improvements.

• Support digital and direct marketing teams with insights and testing.

• Track and measure effectiveness of marketing initiatives.

• Build clear data visualisations (graphs, charts, dashboards).

• Create and test customer journeys and targeted communications.

• Maintain and enrich databases to ensure accuracy and hygiene.

• Manage lifecycle campaigns for the loyalty programme.

What You Bring

• Strong skills in Excel and Power BI (SQL an advantage).

• Knowledge of Analysis Services and project management.

• Ability to meet deadlines with strong attention to detail.

• Experience in campaign analysis, segmentation, and testing.

• Ability to communicate insights clearly to non-technical stakeholders.

What Success Looks Like

• Accurate, timely reporting that influences campaign decisions.

• Effective segmentation and targeting that drive ROI.

• Clear, accessible data visualisations that support business strategy.

• A well-managed loyalty programme with measurable impact.

• Continuous improvement of marketing effectiveness through insights.

Rewards & Realities: This role offers visibility, influence, and the chance to shape campaigns with data. It requires sharp analytical skills, attention to detail, and the ability to thrive under deadlines.

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