BRAND AND COMMUNICATION SPECIALIST to be based in Woodmead, Gauteng

• Planning
• Creativity
• Analysing and Forming Opinions
• Flexibility
• Result-oriented
• Customer Focus
• Cooperation
• Organisational Sensitivity

THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:

• A Bachelor’s degree in Communications, Branding, Journalism, Public Relations, or related field, with 3-5 years relevant experience in communications and/or brand strategy development.
• A portfolio of work showcasing your expertise in brand communication and marketing initiatives
• Proficiency in B2B marketing, Photoshop, Illustrator, InDesign, and Adobe Creative Suite.
• Excellent written and verbal communication skills, with experience in content writing for various platforms (websites, social media, and print).
• Proven experience in social media management, networking, and collaborating within cross-functional teams to implement brand strategies.

DUTIES WILL INCLUDE:

• Accurately report on key deliverables and performance metrics.
• Manage sponsorship activities for decorative products and audit the effectiveness of sponsored collateral.
• Reconcile marketing expenses, committed costs, and forecasted costs within the marketing budget.
• Source, order, and distribute marketing resources while maintaining control over allocation and distribution

• Develop relationships with the global marketing team to align local and global strategies.
• Create structures to better integrate communication and brand plans with the global strategy.
• Participate in group marketing forums and initiatives to enhance collaboration.

• Assist in executing the communication strategy to ensure a consistent and compelling brand message across all channels.
• Oversee digital communication efforts, including website updates, social media content, and newsletters to drive engagement and brand visibility.
• Manage printed communication materials, including flyers, brochures, catalogs, and advertisements.

• Increase brand awareness in key markets through advertising, PR, media, and partnerships.
• Ensure consistency and adherence to corporate identity (CI) across all communications and platforms.
• Assist in developing and executing brand extensions and adaptations for the African market.

• Create and publish engaging content for both internal and external communications, targeting key stakeholders and influencers.
• Develop a database to track brand rollout and engagement with direct and downstream customers.
• Assist in planning and hosting product launches and other marketing events to promote the brand and products effectively.