Behavioural Science and Customer Engagement Manager

Job title: Behavioural Science and Customer Engagement Manager
Industry: Digital Media and Data Insights
Direct Reports: Group Digital Manager; Direct Marketing Manager; Media Consultant
Reports To: Service Delivery Manager

Role overview/purpose:

To lead the thinking and experimentation to drive audience growth and audience engagement. The Behavioural Scientist/Engagement Manager is inquisitive, driven, and passionate about marketing insights, human behaviour and analytics. You will manage a program that oversees customer sentiment at scale, using your unique research skills and inherent curiosity to uncover customer insights and drive tactical, strategic product and process decisions across the organization.

Qualification and Experience:

• 5+ years of relevant, broad behavioural science research experience in a business environment, to deliver products or services to customers.
• BCom Marketing/BSc /Bachelor of Psychology (Minimum of 3-year degree).
• Broad experience designing and running a full range of research methods: qualitative and quantitative, attitudinal, and behavioural, with deep expertise in one or more areas.
• Demonstrated effectiveness in written, verbal, and visual communication skills; ability to distil complex ideas into concise and accurate narratives that enlighten and inspire.
• Ability to independently drive multiple concurrent projects in an agile environment.
• Strategic, business-building approach to UX research with a passion for translating data into bottom-line impact.
• Passion for understanding the latest learnings and innovations in behavioural science, research methods, and UX design and applying these to your work.