Brand & Trade Marketing Manager

SUMMARY:
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POSITION INFO:
Brand & Trade Marketing Manager Location: Port Elizabeth Our client is a fast-growing FMCG business with a growing multi-brand portfolio, is seeking an experienced Brand & Trade Marketing Manager to drive brand strategy, retail marketing and product launches across multiple channels. Key Responsibilities: Develop brand strategies, guidelines and annual marketing plans across the brand portfolio. Plan and execute trade marketing campaigns, promotions and in-store activations. Manage POS materials, planograms, merchandising standards and promotional agencies. Build and evaluate promotions using sales data, sell-out growth and ROI. Lead retail launch planning for new products, including the upcoming vehicle air fragrance brand. Prepare customer presentations, sales support materials and product launch kits. Manage marketing budgets, supplier relationships, purchase orders and campaign expenditure. Monitor competitor activity, retail trends and brand performance. Collaborate with Sales, Operations, Finance, Design and Social Media teams to align marketing activities. Ensure brand consistency, accurate pricing and compliance with applicable vaping advertising and age-restriction regulations. Requirements: Degree or diploma in Marketing, Business, Commerce or equivalent proven experience. Minimum 5 years' FMCG marketing experience, including at least 3 years in hands-on trade marketing or brand management within South African retail. Proven experience planning, executing and evaluating retail promotions, with measurable sales results. Experience managing POS, merchandising, in-store activations and external suppliers. Strong analytical skills, including sales reporting, Excel or Google Sheets, and ROI evaluation. Experience managing marketing budgets, purchase orders and supplier costs. Excellent written and verbal communication skills. Valid driver's licence and willingness to travel nationally. Must be based in Port Elizabeth and able to work office-based. Advantageous: Experience in vaping, tobacco or other regulated consumer goods. Forecourt, convenience or automotive aftermarket retail experience. Experience launching new brands or products into national retail. Multi-brand FMCG marketing or international product launch experience.