Brand & Trade Marketing Manager

SUMMARY:
Our Client is looking for a Brand & Trade Marketing Manager to join their team

POSITION INFO:
Location: Woodmead, Johannesburg Role Objective To build brands, unlock retail opportunities and convert brand strategy into measurable commercial growth for the business and its brand-owner partners. Job Purpose The Brand Manager is responsible for building and executing brand and commercial strategies that drive sales growth, retail presence, brand equity and profitability. The role serves as a strategic link between brand owners, retailers and the business, translating brand strategy into commercially effective retail execution. The position combines brand management, trade marketing, retail activation, commercial planning and performance management Key Responsibilities 1.Brand Strategy Develop and implement brand strategies aligned to client and business objectives. Establish clear brand positioning, target consumer and value proposition. Develop annual brand plans and commercial growth strategies. Identify opportunities to increase brand penetration, distribution and market share. Monitor competitor activity, category trends and consumer behaviour. Ensure consistent brand positioning across all retail touchpoints Trade Marketing Develop annual trade marketing strategies and activation calendars. Translate brand strategies into retailer-specific commercial plans. Develop promotional, activation and visibility programmes. Drive effective in-store execution across retail channels. Develop POS, displays, promotional material and retail communication. Measure the effectiveness and ROI of trade marketing activities. Retailer Management Develop strong working relationships with Dis-Chem Commercial teams. Understand retailer strategies, category objectives and commercial requirements. Identify opportunities for additional distribution, ranging and visibility (TLC Stores). Support customer presentations, range reviews and business reviews. Work with Dis-Chem commercial teams to develop joint growth opportunities. Sales & Commercial Growth Work closely with the sales team to deliver brand and customer targets. Identify revenue and margin growth opportunities. Support pricing, promotional and ranging strategies. Monitor sales performance against agreed targets. Analyse customer and product performance and recommend corrective actions. Merchandising & Retail Execution Partner with merchandising teams to maximise brand visibility. Ensure agreed planograms, displays and promotional executions are delivered. Monitor availability, distribution and execution standards. Develop retail execution scorecards. Identify gaps in store execution and implement corrective action Brand Owner Management Act as a key point of contact between brand owners and the business. Develop regular brand performance reports. Present insights, opportunities and recommendations to brand owners. Ensure agreed brand strategies are translated into retail execution. Manage marketing and activation budgets on behalf of the business Data & Insights Analyse sales, market share, distribution and promotional data. Develop actionable category and consumer insights. Track competitor pricing, promotions and activity. Use data to identify growth opportunities. Develop monthly and quarterly performance dashboards Campaign & Agency Managemen Brief and manage creative, digital, media and activation agencies. Ensure campaigns are delivered on time and within budget. Evaluate campaign effectiveness. Maintain consistent brand standards across all communications Budget Management Develop and manage brand and trade marketing budgets. Track expenditure against approved budgets. Measure return on marketing investment. Ensure commercial activities deliver measurable value Core KPIs Commercial Brand sales growth Gross margin contribution Revenue versus target Customer growth New distribution gained Product\/range performance Retail Execution Distribution On-shelf availability Planogram compliance Promotional compliance Display execution Store execution score Brand Brand awareness Brand penetration Market share Brand consideration Campaign performance Trade Marketing Promotional ROI Activation ROI Marketing spends versus budget Campaign execution Incremental sales generated Key Relationships Internal Managing Director \/ CEO General Manager Administrative team Medical Skin Specialist External Band Owners Retailers Buyers Category Managers Agencies Research and data partner Core Competencies Brand strategy Commercial acumen Retail understanding Strategic thinking Consumer insight Financial management Project management Negotiation Data analysis Communication and presentation Stakeholder management Leadership and influence