Brand Manager

 

Recruiter:

Boardroom Appointments

Job Ref:

KZN000105/SB

Date posted:

Monday, December 13, 2021

Location:

Parktown, South Africa

Salary:

R960 000.00 Annually


SUMMARY:
Leading pharmaceutical company is looking for an experienced Brand Manager (RX/OTX brands) to join their team.

POSITION INFO:
DUTIES AND RESPONSIBILITIES:

  • Develop and implement customer experience strategies
  • Reviewing and pulling insights from analytics and data
  • Segmenting customers and audiences into meaningful groups
  • Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems.
  • Team alignment and collaboration to deliver on customer experience objectives
  • Brand blueprint/DNA ownership and maintenance
  • Effective execution of customer experience strategy: Define objectives, Develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response.
  • Project management
  • Agency engagement
  • Performance monitoring, outlier diagnosis and management
  • Customer engagement and feedback to market insights
  • KOL management
  • New representative brand onboarding
EXPERIENCE AND SKILLS:
  • 5 year''s experience in managing RX/OTX brands
  • Communication. Excellent communication skills, organised and strong problem-solving skills.
  • Relationships. Ability to build and maintain relationships with external stakeholders and internal cross-functional team members (sales, marketing, medical, regulatory affairs etc.).
  • Project management. Must be an effective project manager able to handle multiple complex projects, including execution thereof.
  • Customer experience (CX) strategies. Identify improvement opportunities and develop innovative CX strategies to increase customer satisfaction, loyalty and retention and to meet their expectations.
  • Performance measurement (metrics). Ability to define key success metrics, set performance goals, and continually monitor key performance indicators for improvement.
  • Fast-changing environment. Ability to adapt in a fast-paced, changing growth environment and to work independently.
  • Support team. Train and support team members so they can provide services or products that meet or ideally exceed customer expectations.
  • Clinical analytical skills must be great in order to glean insight from clinical evidence and use it to build communication strategies
  • Excellent leadership and collaboration skills
  • Digital and social media marketing insights required
  • Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics


 

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