Brand Manager

SUMMARY:
Our client is seeking a creative individual to assist the Marketing Manager with the implementation of the brand and communication strategies for a prominent brand in South Africa. Previous experience within the luxury retail electrical goods sector is essential to be shortlisted for this position

POSITION INFO:

Qualification, Skills & Experience

• Bachelors’ degree in Marketing / Business Administration (Honours preferable)
• Previous experience within the retail sector
• 2 – 4 years’ brand management experience within a Marketing team
• Proficient in the full suite of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Previous/current experience with budget management
• Shows creativity and initiative, a self-motivator
• Experience with managing projects from initiation to reporting
• Highly organised and energised by touch challenges
• Excellent communication skills (both oral and written)
• Meticulous attention to detail
• Customer service-oriented 
• A natural problem solver
• Must have a strong work ethic
• Valid driver’s license 

Key Role Responsibilities: 

Brand Management:

• Support the B2B & Trade teams in establishing & driving the local Marketing strategy, in alignment with the global brand positioning
• Manage relationships with relevant stakeholders in indirect channels to execute strategies and plans effectively
• Identification and implementation of marketing techniques to increase market penetration and enhance brand awareness, to increase sales
• Assist in the development of the brand & services
• Identification and communication to management of Marketing opportunities within the trade and B2B markets that complement the overall business strategy
• Manage the annual trade and B2B promotional calendars and implementations in relevant indirect channels
• Assist trade partners with initiatives to drive new members to convert through brand channels and minimise brand attrition (e.g. vouchers, swing tags etc.)

Product Launches:  Roll out launch plans to customers and trade partners

Advertising & Media:

• Have an understanding of sound media strategies in line with agreed objectives (both traditional and digital media)
• Be able to deliver accurate post-campaign reports on any campaigns by the company, as well as key competitors
• Be able to manage the brief of all artwork & design of creative material into appointed agencies for campaigns
• Management of the implementation of PR strategies, concepts and plans, as well as internal & external communication requirements
• Managing any additional promotional activity, such as events, sponsorships, activations within the out-of-home and trade segments
• Manage all Marketing material for activations within the market
• Maximising the use of trade media channels to leverage communication to their databases
• Manage in-store trade merchandising as per company standards

Direct Marketing:

• Create and manage the content calendar for communication to the database 
• Translating customer & trade partner insights into relevant actions
• Ensure company standards are maintained throughout all events, activities, campaigns and operations
• Understand team goals and company business, drivers

NB! This job is now closed. You can apply for other jobs by uploading your CV.