Brand Manager

You will align and drive implementation of the overall brand strategy across all markets creating synergies and improving ways of working. Focusing on Brand positioning and leading on the development of Brand awareness and positioning. Experience within the luxury retail / white goods sector is essential to be shortlisted for this position.

Qualification, Skills & Experience

• Bachelors’ degree in Marketing or equivalent
• 2 – 4 years experience working for a consumer business as a Brand Manager
• Experience within the retail sector
• Experience working in a direct-to-consumer business
• Experience working in a face-paced environment.
• Proficient in the full suite of Microsoft Office (Word, Excel, PowerPoint, Outlook)

Key Role Responsibilities:

• Develop an integrated brand communication plan (ATL, PR, Digital, Social, etc.) to support marketing strategy and ensure alignment with global guidelines and programs.
• Work with Omnichannel teams to ensure consistency of our communication plan in all channels
• Supervise the execution of local brand events in line with brand guidelines and positioning concept/implementation / post-analysis.
• Identification and implementation of marketing techniques to increase market penetration and enhance brand awareness, to increase sales
• Assist in the development of the brand & services
• Collaborate with the Supply Chain team on volume forecast and plans for new product launches and work on recommendations for each market.
• Manage the implementation and acceleration of Direct Marketing Channels across the region by driving the strategy
• Identification and communication to management of Marketing opportunities within the trade and B2B markets that complement the overall business strategy
• Manage the annual trade and B2B promotional calendars and implementations in relevant indirect channels
• Assist trade partners with initiatives to drive new members to convert through brand channels and minimise brand attrition
• Roll out launch plans to customers and trade partners
• Managing any additional promotional activity, such as events, sponsorships, activations within the out-of-home and trade segments
• Manage all Marketing material for activations within the market
• Maximising the use of trade media channels to leverage communication to their databases
• Manage in-store trade merchandising as per company standards