Brand Manager, Sandton

SUMMARY:
Brand Manager, Sandton

POSITION INFO:

Overview:

Seeking an experienced Brand Manager with a strong background in branding and brand building. This role requires a strategic thinker who can develop and execute marketing initiatives to enhance brand visibility, credibility, and growth.

The ideal candidate will have a proven track record of building recognizable brands from the ground up and have the appetite and ability to be ‘hands on’ and involved in the detail.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to strengthen brand identity.

• Develop and implement brand-building initiatives, ensuring consistency across all channels.

• Develop and manage content creation, social media presence, and digital marketing campaigns.

• Conduct market research to identify trends, customer insights, and competitor activities.

• Collaborate with agencies to align marketing efforts with business goals.

• Analyze marketing performance metrics and optimize strategies accordingly.

• Oversee the development of promotional materials, both online and offline.

Required Skills and Competencies:

• Branding Expertise: Strong knowledge of brand development, positioning, and storytelling.

• Strategic Thinking: Ability to design and execute data-driven marketing strategies.

• Content Creation: Proficient in developing engaging content for various platforms.

• Digital Marketing: Knowledge of SEO, PPC, social media advertising, and email marketing.

• Analytics: Experience with marketing analytics tools (e.g., Google Analytics, HubSpot).

• Communication: Excellent verbal and written communication skills.

• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.

• Creative Mindset: Ability to think outside the box and bring fresh ideas to the table.

Preferred Experience:

• Brand Building: Proven experience in building a recognizable brand from the ground up.

• Industry Knowledge: Experience in luxury goods, financial services, or related industries is advantageous.

• Leadership: Ability to mentor and guide junior marketing staff if needed.

Qualifications:

• Years of Experience: Minimum 5-7 years of relevant marketing experience, with at least 3 years focused on brand development.

Opportunities:

• Opportunity to shape and grow a high-end, recognizable brand.

• Collaborative and dynamic work environment.