Brand Manager: Video Entertainment

SUMMARY:
Reporting to Marketing Manager-Video Entertainment : To develop, implement and evaluating of channel brand, marketing strategy and national campaigns and well as public relations.

POSITION INFO:

PURPOSE OF POSITION:

Reporting to Marketing Manager-Video Entertainment : To develop, implement and evaluating of channel brand, marketing strategy and national campaigns and well as public relations. Contribute to the delivery of best-practice and innovative brand marketing and communication strategies within Video Entertainment, and will work to ensure that the respective the company Video Entertainment platform is promoted and positioned to drive its platform objectives.

DEVELOPMENT OF STRATEGY AND BUSINESS PLANS

• Oversee the development, implementation and evaluation of the the company Video
• Entertainment brand and PR strategy in line with the network strategy.

BUSINESS OPERATIONAL EFFICIENCY AND COST MANAGEMENT

• In consultation with the Video Entertainment platform, lead the development, execution and evaluation of a range of national platform campaigns
• Develop an influencer management plan for the specific Video Entertainment platform being overseen
• Develop and implement strategic communication and marketing strategies (both internal and external) for key the company Video Entertainment projects and initiatives
• Lead the development, management and evaluation of an influencer/ ambassador program
• Manage the application of the brand across corporate partners
• Oversee the production and distribution of marketing and communications collateral for the the company Video Entertainment platforms
• Provide strategic advice and recommendations to the Executive on marketing and PR strategies
• Build key relations with the media, bloggers and social influencers
• Write regular media pieces promoting the channel’s programmes, profiling key celebrities and highlighting ground-breaking initiatives
• Establish initiatives, policies and procedures that deliver ongoing improvements in service delivery
• Writing, editing and proof reading of all content for internal and external publications including in house magazines, newsletters and press releases
• Provide advice to senior management and leadership on channel specific brand and PR.
• Management of budget to ensure effectiveness and cost containment

GOVERNANCE, RISK AND COMPLIANCE

• Monitor and report on the operational risk and compliance matters
• Implement internal control measures to ensure good governance.
• Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Implement execution internal risk audits identified and address gaps.
• Implement Occupational Health and Safety Act.

CUSTOMER AND STAKEHOLDER MANAGEMENT

• Champion relationships with key external industry and media stakeholder
• Creating value in each customer interaction and focusing on the total customer experience.
• Manage relations with influencers
• Accurate identification of and compliance with customer needs
• Customer queries/ complaints resolved in accordance with service standards and SLA’s

FINANCIAL MANAGEMENT

• Oversee unit operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.

INHERENT/MINIMUM REQUIREMENTS

QUALIFICATIONS

• Bachelor’s Degree or Diploma in marketing ,Public Relations, Communications or related field (NQF 6/7)

EXPERIENCE

• 4 years'' experience in Brand and PR Management

KNOWLEDGE

• Budget management and forward scenario planning
• PFMA and relevant national treasury regulations
• Brand marketing
• Public relations
• Events management
• Microsoft office
• Report writing
• Budget management
• Project management
• Understanding of the different role players within the broadcasting landscape
• Project management
• Understanding of applicable legislative frameworks and regulations