CRM & Marketing Automation Specialist

SUMMARY:
-

POSITION INFO:
A growing international business is looking for a CRM & Marketing Automation Specialist to lead the rollout and optimisation of a new global HubSpot environment, while helping bridge integration and continuity with Microsoft Dynamics 365. This is a hands-on role suited to someone who combines strong technical CRM capability with strategic lifecycle marketing experience and a passion for building scalable customer journeys. You will play a key role in configuring and scaling the platform across multiple markets, while designing automated, personalised campaigns that improve engagement, retention and commercial performance. The environment is fast-paced and entrepreneurial, ideal for someone proactive, detail-oriented and motivated by measurable impact. What You’ll Be Doing: Support the induction and global rollout of our new HubSpot instance, including configuration, data migration, integrations, user onboarding and governance across markets Act as a bridge between HubSpot and Microsoft Dynamics, ensuring data flows, reporting and customer records remain aligned throughout the transition and beyond Lead the design and delivery of end-to-end customer journeys - from acquisition through onboarding, engagement, retention and reactivation across email, automation and other CRM channels Build, test and optimise automated workflows, lifecycle programmes and triggered campaigns that deliver high impact and measurable growth Develop a segmentation and personalisation strategy that makes best use of our data and the capabilities of the new platform Define and own the KPIs for CRM and marketing automation, reporting regularly on performance and using insights to refine future activity Partner with marketing, sales, product and data teams to ensure customer journeys are joined up, aligned to business goals and technically well-supported Establish best practice for CRM operations globally: naming conventions, governance, GDPR and data compliance, deliverability and quality assurance Train and support colleagues across markets on using HubSpot effectively, acting as the go-to expert for the platform Stay close to developments in marketing automation, AI-driven personalisation and CRM tooling, bringing new ideas and approaches into the business What We’re Looking For: Significant experience in a CRM, lifecycle, or marketing automation role, with a track record of designing and delivering customer journeys that drive measurable growth Hands-on experience with HubSpot, ideally including involvement in an implementation, migration, or global rollout Working knowledge of Microsoft Dynamics, with the ability to navigate both platforms and understand how they interact Strong grasp of customer journey design, segmentation, lifecycle marketing and automation best practice Experience building and optimising automated workflows, triggered campaigns and multi-step nurture programmes Comfortable with data, able to define segments, interpret performance and use insights to shape strategy A solid understanding of data governance, GDPR and email deliverability Strong project management skills, with experience delivering platform rollouts or cross-market initiatives A proactive, self-directed approach, comfortable leading initiatives, influencing stakeholders and operating in an environment where you shape the roadmap Excellent communication skills, able to translate technical detail for non-technical audiences and collaborate across global teams