CRM Coordinator

SUMMARY:
Our client is looking for a CRM Coordinator who loves turning data into engaging campaigns, spotting performance trends and making every customer interaction count.

POSITION INFO:
Responsibilities: Assist in CRM strategy execution: Support the CRM Manager in executing CRM strategies aligned with the overarching marketing goals, aimed at achieving customer retention and revenue growth targets Help craft CRM campaigns to drive customer engagement, increase cross-sell and up-sell opportunities, and work towards preventing subscriber and customer dormancy. Campaign management: Coordinate the execution of email marketing initiatives, including campaign creation, monitoring, reviewing and testing. Content coordination: Work closely with Creative and Brand teams to create relevant and on-brand content for CRM campaigns. Manage campaign briefs, including creative and copy input, and handle feedback via the project management tool - Asana. Testing and QA: Prepare variations for A\/B testing and execute test plans. Run QA to test email assets across different environments, ensuring templates meet deliverability and visual quality standards across various devices and email clients. Data and analytics: Assist in measuring the impact of CRM initiatives and implementations, collaborating with the Digital and Analytics team to track key business metrics and customer experiences. Support the CRM Manager with assistance on customer segmentation, re-engagement, and personalisation processes, tailoring activities to customer behaviours and buying stages. Reporting on CRM efforts. Push notifications and onsite overlays: Support the planning, implementation, testing, and reporting of push notification and onsite overlay strategies. Cross-functional collaboration: Establish excellent cross-functional relationships and engage stakeholders to ensure customer outcomes align with our CRM and Customer Experience vision. Provide support to the Sales Merchandise team for daily mailer setups and ad-hoc support as required. Experience\/Qualifications: Bachelor's degree in Marketing, Business, Economics, or a related fi eld; or equivalent professional experience. 1 - 3 years of experience in a CRM or email marketing role, preferably in the e-commerce or online marketing space. Proficient in CRM platforms such as Sailthru, Klaviyo, Salesforce, Emarsys or similar. Excellent written and verbal communication skills. Problem-solving and decision-making abilities with creative and innovative thinking. Ability to synthesise and analyse data to develop key insights and recommendations for future plans. Familiarity with web analytics tools and quantitative skills. Proficient in Microsoft Offi ce\/Google Suite; experience with Jira, Asana, Tableau, Litmus and Sailthru is a plus. Analytical skills with exposure to multivariate testing techniques. Attention to detail and ability to manage complex projects under tight deadlines. Experience with mobile email optimisation and responsive email template builds is a plus. Collaborative mindset with experience working with developers, creatives, and copywriters. Ability to prioritise and manage multiple projects simultaneously. Should you not receive a response within 2 weeks, please consider your application unsuccessful. Please refer to our website, , where all our active vacancies are advertised. IMPORTANT NOTICE By applying to this advert you hereby acknowledge that you have read and accept the following Protection of Personal Information ACT (POPIA) disclaimer: I hereby consent for Talented Recruitment to process my personal information as part of the recruitment process. Talented Recruitment shall take all reasonable measures to protect the personal information of applicants and for the purpose of this disclaimer \"personal information\" shall be defined as detailed in the Protection of Personal Information Act, Act 4 of 2013 (\"POPIA\").