CRM Manager

SUMMARY:
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POSITION INFO:

Who are we: A rapidly expanding global education group managing over 100 websites for schools worldwide.

Who are we looking for: CRM MANAGER

As CRM Manager, you’ll take the lead on building, managing and optimising campaigns within Microsoft Dynamics 365 Marketing. You'll be both technical and strategic — working with internal teams and agencies to improve customer journeys, increase engagement and support school enrolments globally.

This is a hands-on role, ideal for someone who can think analytically, deliver robust multistage automations and drive real impact across a complex digital landscape.

What will you do:

• Build and manage automated email campaigns across the full customer journey using Dynamics 365

• Drive CRM performance across the funnel — from lead generation to conversion and retention

• Collaborate with marketing, enrolments and digital teams to align CRM with business goals

• Ensure data accuracy, GDPR compliance and preference management

• Provide actionable insights through reporting and dashboards (Power BI)

• Manage CRM content strategy to ensure clear, engaging and consistent messaging

• Support and coach internal stakeholders on CRM best practice and campaign execution

What will you need:

• Proven experience managing CRM campaigns, ideally in Dynamics 365 Marketing

• Strong knowledge of multistage email automation and CRM strategy

• Understanding of customer data platforms, relational databases and reporting tools (Power BI)

• Familiarity with GDPR and data privacy best practices

• Confident working with third-party agencies and multiple internal stakeholders

• Bonus: knowledge of OpenApply, iSAMS, or API/data integrations