CRM MarTech Specialist

SUMMARY:
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POSITION INFO:

Who Are We?
We are a dynamic team driving innovative customer engagement and marketing technology across the APAC and ME regions. Our focus is on leveraging cutting-edge CRM platforms, including Salesforce Marketing Cloud (SFMC) and Braze, to deliver personalised, data-driven campaigns that create real commercial impact. We operate in a fast-paced environment where strategic vision meets technical precision to optimise marketing technology and enhance client experiences.

Who Are We Looking For?
We want a skilled CRM MarTech Specialist with deep technical expertise in Salesforce Marketing Cloud and Braze, passionate about designing and executing customer journeys and marketing automations. You are a strategic thinker who thrives on optimising Martech systems, guiding migration projects and collaborating closely with cross-functional teams. Your knowledge extends across multiple platforms and integrations and you’re eager to lead technical innovation in CRM communications.

What Will You Do?

• Lead the technical execution and optimisation of customer engagement platforms, primarily SFMC and Braze
• Design, build and deploy personalised, multi-channel campaigns, journeys and automations that deliver measurable business outcomes
• Support and drive the strategic migration from SFMC to Braze, ensuring seamless communication transitions and improved capabilities
• Collaborate with CRM leadership and Martech stakeholders to customise and enhance solutions across SFMC, Braze, Sales/Service Cloud and related tools
• Integrate systems with GCP, Looker, Movable Ink and other Martech applications to maximise efficiency and client satisfaction
• Conduct regular system audits, identify gaps and propose improvements to optimise platform use and performance
• Translate business needs into technical solutions, providing consultative guidance and training to marketing teams across regions
• Perform rigorous QA testing and troubleshooting to ensure flawless campaign execution
• Develop and maintain comprehensive documentation and training materials for ongoing team enablement
• Establish monitoring and alert systems to maintain optimal platform performance throughout migration and beyond

What Will You Need?

• Extensive hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, AMPscript) and Braze (Canvas, Liquid templating, Connected Content)
• Strong understanding of CRM and Martech ecosystems, including integrations with Sales/Service Cloud, GCP, Looker and similar tools
• Proven track record managing platform migrations, optimisations and multi-channel campaign executions
• Excellent problem-solving skills with the ability to translate complex business requirements into scalable technical solutions
• Experience in training and supporting marketing teams on CRM best practices
• Strong communication and stakeholder management skills to work effectively across multiple teams and regions
• Detail-oriented approach to QA, troubleshooting and documentation to ensure system reliability and campaign success