Channel Specialist: On Trade

Recruiter:

O'Brien Recruitment

Job Ref:

CPT000048/LOB

Date posted:

Monday, September 7, 2026

Location:

Constantia, South Africa

Salary:

Monthly

SUMMARY:

Channel Specialist: On Trade in Constantia

We are seeking a Mid Career professional with over 6 years of experience in the FMCG & Supply Chain Management sector for a Permanent position in Constantia, Western Cape.

POSITION INFO:
Channel Specialist: On Trade Mid Career (Above 6 yrs exp) | Constantia, Western Cape | Permanent Duties and Responsibilities: Develop and execute the on-premise channel strategy aligned with brand and commercial priorities Lead channel segmentation to define outlet types, prioritize accounts, and tailor portfolio and activation tactics Build and implement annual on-premise marketing plans, in collaboration with brand and commercial teams Develop and manage toolkits, POSM, and menu strategies for priority venues and occasions Drive shopper and customer insight generation to inform channel strategy and optimize campaign effectiveness Track competitor activity, outlet performance, and market trends to refine channel tactics Collaborate with Sales and Marketing teams to deliver best-in-class execution Support Joint Business Planning and tailor-made activation programs with strategic on-premise customers Manage the on-premise marketing budget, ensuring efficient resource allocation and strong ROI Define and report on KPIs and performance metrics to measure channel marketi Key Competencies: Strong knowledge of the South African on-trade landscape and customer dynamics Proven ability to influence cross-functional teams and drive commercial impact Passion for hospitality, culture, nightlife, and premium brands A self-starter with a bias for action and creative problem-solving A collaborative spirit who thrives in a fast-paced, entrepreneurial environment Qualifications: Under Graduate Degrees Skills: Must have worked in the Liquor industry

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